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The University of Georgia
Conference and Meeting Management
Certification Program
Fall 2000
Saturday Classes
October 28 - December 9
The University of Georgia - Gwinnett University Center - Lawrenceville
PROGRAM INFORMATION
The Program
Every year billions of dollars are spent planning more than
20 million conferences and meetings in the United States. The Conference
and Meeting Management Certificate Program, certified by The University
of Georgia, meets the need for well-trained individuals who have experience
in this field and want to gain additional skills and knowledge.
Who Should Attend
The Conference and Meeting Management Certificate Program is designed
for individuals who have three or more years experience and are responsible
for planning conferences and meetings in business, health care, non-profit
organizations, government organizations, independent meeting planners,
as well as for individuals in destination management and special events
companies.
Benefits of Enrollment
- Learn from nationally recognized professionals using adult-learning
principles and current case studies, group and roundtable discussions
- Gain the latest and most current knowledge and skills in information
technology, creative ideas, and management tools and practices
- Enjoy the convenience of a fast-track program
- Earn 4.2 Continuing Education Units from UGA
What You Will Learn
- The history and future of conference and meeting planning as a business
and profession
- Industry standards, practices and ethics
- The fundamentals of event management and support meeting services,
including the use of audio-visual equipment
- Site evaluations and food and beverage selections and how they affect
the meeting plan
- The art of negotiating contracts and agreements and developing budgets
- The preparation of office technology audits and how this affects making
wise hardware and software choices
- The development of effective marketing plans
- The wide range of conference and meeting professional organizations, designations, publications and reference sources
SESSIONS
An Overview of Meeting Management
October 28
In this interactive program, you will explore the core issues of meeting
planning, from fundamentals to new realities! You will discover how to
create great meeting experiences that anticipate the needs and meet the
expectations of diverse stakeholders (staff, client, and meeting participants),
gain a better understanding of how to assess the needs of your audience
and the goals of your program, and learn how to select a site that best
meets the parameters of your meeting. You will learn how time lines and
social contracts build team success, which key factors affect negotiations
in today's market, and how to anticipate and manage on-site crises. You
will have the opportunity to assess your career in meeting planning and
chart your career path.
Location: Gwinnett University Center
Meeting Planning and Site Selection
November 4
In this interactive session, you will use the Convention Industry Council
Glossary/Manual, to further develop your meeting management vocabulary,
review budgets, prepare a contract, and further review the elements of
planning the conference or meeting.
Selecting the best site for your meeting requires knowledge of location
and space. Effective site selection entails advanced planning, site inspections,
and negotiations and preparing the contract.
Location: Gwinnett University Center
Facilities and Event Management Resources
November 11
Now that you have selected the Site, you will need to select the food
and beverages, audio-visuals,decorations, and ancillary suppliers.
You will explore the fundamentals of event management and how to work
with support services such as venues, catering, transportation, tours
and entertainment. You will learn how to select a destination management
company and how to incorporate themes into meetings.
Location: Atlanta Area Hotel
Negotiations, Contracts, and Risk Management
November 18
Successful professionals in the meetings industry have comprehensive understanding
of the business and legal aspects of every phase of the meeting planning
process. This session will cover business and legal practices and will
provide guidelines for negotiations, contracts and risk management.
Marketing Your Meeting Information Technology
December 2
What if you held a meeting and no one came? Often the difference
between a successful meeting or not is in the marketing. Learn the basics
of marketing and how to apply them to build attendance at your events.
You will leave this certificate program with the understanding of how
to apply what you've learned to a variety of media including emerging
technologies.
How do I stay competitive in today's electronic age? What technologies
are some clients or competitors using? Delivered in a workshop/lab environment,
you will learn how to perform a technology audit, how to build a base
for future technology while making wise choices in hardware and software
now, and how to identify costs for moving into the technology age. This
session will answer your technology questions.
Location: Gwinnett University Center
Current Issues, Resources and Professional Memberships:
Panel Discussion of Ancillary Service Companies and Answers to Your Questions
December 9
In this session you will have the opportunity to have your
concerns addressed by leading meeting planning presenters as well as learn
about the publications, directories, web sites, and professional organizations
that will benefit your conference or meeting.
A panel representing chambers of commerce, civic and conference centers,
will present the latest information in these areas, as well as field your
questions.
Location: Gwinnett Univerity Center
PRESENTERS
JOAN L. EISENSTODT, President, Eisenstodt Associates, LLC, Washington D.C. is an expert in program planning, facilities, contracts, negotiations, meeting management training and general meeting management with over 25 years of experience in this field. Eisenstodt Associates provides clients with planning and management support for seminars, conferences, special events and conventions. Over the years, Joan has been retained as a hospitality industry expert witness by nationally recognized law firms and is on the advisory board of several companies. Eisenstodt has written for numerous publications and worked with educational institutions. She has been named "One of the 25 Most Influential People in the Meetings Industry" by Meeting News newspaper for the past six consecutive years.
KARL NYBERGH, CMP is Partner and Director of Operations and supervises the Destination Management and Meeting divisions of American Meetings & Conventions, Inc., Miami, FL. He is a founding member of the Association of Destination Management Executives (ADME) and chair of its Education Committee. He also serves as a member of the Bahamas Tourism Board and is Vice President of Education for a local chapter of the Society of Incentive Travel Executives (SITE). For the past three years, he has been one of the principle instructors for the Certified Meeting Professional (CMP) certification training and has served as a member of the international question writing conclave for the CMP exam.
JERRY DEMERY is President of Jerry Demery and Associates Inc., and has over 36 years of experience in the meeting planning industry and is recognized nationwide as one of the top experts in this field. With IBM from 1957 to 1988, he was responsible for planning meetings and managing meeting budgets from $5000 to $12,000,000. Since 1988, he has been in demand as consultant to major hotels. He is past president of the Georgia Chapter of Meeting Professionals International for two terms and also served on the board of the Independent Meeting Planners Special Interest Group for four years. In addition, he develops seminars for hotel personnel entitled "Knowing Your Property and Selling It" and co-authored a book geared for the novice and experienced planner titled "Perfect Meetings."
SUSAN HENDERSON CMP is the managing partner of Atlanta's first destination management company (DMC), Atlanta Arrangements, Inc., a company that coordinates all elements involved in meeting planning and implementation, special event development, pre-registration and on-site registrations, ground transportation, personalized tours, spouse programs and Atlanta area tours. She oversees the overall day-to-day operations of this multi-million dollar organization. Susan is a board member of the Atlanta Convention and Visitors Bureau, the Southeastern Chapter of the Professional Convention Management Association, and the Foundation for Hospital Art and she serves on the Advisory Board of Hospitality Helping Hands.
DAVE FOWLER, CMP joined the conference management team of IBM's Learning
Services Division after twenty years in the hospitality industry. Prior
to joining IBM, he was the Director of Convention Services for the Atlanta
Hilton and Towers and supervised a department of support personnel. He
has worked with Hilton and Marriott properties throughout the Southeast
and served as a member of the pre-opening team for the Atlanta Marriott
Marquis. He is past president and a founder of the Association of Convention
Management, an association with 400 plus members.
CHERYL ANN GEE, CMP is Director of Sales and Marketing for the Gwinnett
Civic and Cultural Center. Her ten years of experience covers every market
from tour and travel to citywide conventions with chains such as Hilton,
Crowne Plaza and Doubletree. She is on the board of the Georgia Chapter
of MPI and the Jacqueline Casey Hudgens Center for the Arts. Cheryl is
on the Supplier Partner Advisory Committee for Professional Convention
Management Association and an active member of the Gwinnett Council for
Quality Growth. She has held memberships in the Society of Government
Meeting Planners, Georgia Society of Association Executives, Texas Business
Travelers Association and Hospitality Sales and Marketing Association
International.
ANN GODI, CMP is President of Benchmarc Meetings & Incentives, Inc., a conference, meeting and event management company. Benchmarc provides a full range of services (including site selection, contract negotiations, and event management) to Fortune 500 companies as well as National and Regional Associations. Ann is currently on the Board of Directors of the Georgia Chapter of Meeting Professionals International and a frequent speaker at industry events.
Connie Bergeron, CMP is Vice President of Site Selection Services for Benchmarc Sites, a division of Benchmarc Meetings & Incentives headquartered in Atlanta. Connie has been in the hospitality and meetings industry since 1976. She has written numerous articles on meeting management that have been featured in the Atlanta Business Chronicle, The Southeast Association Executive, Meeting News, the MPI Georgia Chapter newsletter BreakOut, and the Georgia Society of Association Executives newsletter GSAE Today. She speaks frequently to professional organizations including the Society of Government Meeting Professionals, the Georgia Society of Association Executives, the Georgia Speakers Association, MPI Georgia Chapter, and MPI International. She has been quoted in NPR'S nationally syndicated radio features.
EJ SIWEK , CMP serves are President of Flash Point Technologies, LLC, a company that addresses the need for computerized floor plans geared to the hospitality industry. This company specializes in software reviews, technology training and consulting. EJ has been an active member of Meeting Planners International(MPI) for over 14 years. He is also a contributing Editor to The Meeting Professional Magazine, a publication of MPI and serves as Technology Editor for Convene, a publication of PCMA.
TYRA HILLIARD, ESQ. is an attorney at Foster, Jensen & Gulley, LLC, a law firm specializing in the legal aspects of meetings, conventions, trade shows, and association management. Tyra has a Master's Degree in Tourism from The George Washington University in Washington, D.C. Before embarking on a second career in law, Tyra had several years of experience in the hospitality and meeting industries, including experience as an association meeting planner, catering manager, convention & visitors bureau sales manager, adjunct professor of Convention Management and Travel & Tourism, a travel agent and a cruise ship purser.
PAIGE HAVENS is Director of Membership and Marketing for the Gwinnett Chamber of Commerce. She joined the Chamber staff in 1996. She has over twelve years of sales and marketing experience from the hospitality, non-profit and legal industries. Paige works to promote Gwinnett County locally, regionally, nationally and globally. She is currently developing a community marketing initiative for Gwinnett County entitled "Success Lives Here". Her community involvement includes the Gwinnett Hospital System Foundation, the American Cancer Society, the Gwinnett Coalition for Health and Human Services, the Discover Mills Citizens Advisory Board, the Gwinnett Teen Pregnancy Prevention Task Force and Gwinnett Magazine's Editorial Board.
GENERAL INFORMATION
Dates and Location:
Saturdays, October 28 - December 9
(no session on November 25)
Times: 8:30 a.m. - 4:30 p.m.
The University of Georgia,
Gwinnett University Center,
5155 Sugarloaf Parkway, Lawrenceville
Course Fee and Materials
Course Fee: $995
Early Discount Prior to October 16: $895
This includes all necessary course materials and the Convention Industry
Council Manual/Gossary.
Lunch is not included in the course fee.
Certificate of Completion
A Certificate of Completion will be awarded to participants who have attended
at least five of the six sessions. This 42-hour program earns 4.2 Continuing
Education Units (CEUs). A Continuing Education Unit is the recognized
measurement of instruction for non-credit courses.
The University of Georgia at Gwinnett
The University of Georgia at the Gwinnett University Center offers graduate
level courses for credit and noncredit continuing education in a variety
of areas. We will develop professional training programs for business
and industry according to your needs.
This conference is part of the outreach program of The University of
Georgia Center for Continuing Education, which has as its mission to serve
the learning needs of adults and organizations and to provide leadership
in developing the theory and practice of adult and continuing education.
The Georgia Center is a key element in The University of Georgia’s
land grant service mission.
If you require special services, facilities, or dietary considerations
to support your participation in a Georgia Center program, please contact
your conference coordinator.
The Gwinnett University Center is located on Sugarloaf Parkway near Highway
316 and Lakes Parkway.
For more information call our Conference Coordinator: Diane Murray at
770-339-5213 or
Email: murrayd@arches.uga.edu.
Cancellations
We will gladly issue full refunds for cancellations made by 5:00 P.M.
ET, October 25, 2000. No refunds will be given thereafter. Substitutions
are encouraged. If a program is cancelled for any reason, the Georgia
Center will not be responsible for any cancellation changes/charges assessed
by airlines or travel agencies.
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