Learn eCommerce by doing it!
This experiential learning course puts you in a challenging, real-world situation: Your employer, a chain of electronics stores, plans to sell its products online. Your job: help build the eCommerce website for the new online sales channel.
Your project team for the course will meet weekly online with a faculty mentor.
Blackwell is a successful regional bricks-and-mortar retailer of electronics. Blackwell’s Board of Directors has approved the business plan, including funding, for the company to build an eCommerce website.
In this course, you will be working as if you are an employee of Blackwell. You will produce the same deliverables a top-notch company would expect from its professionals — and you will be evaluated on the work you produce.
Blackwell’s Chief Technology Officer wants you to serve on the company’s newly formed eCommerce Initiative Team. Your team’s job is to build the website for Blackwell’s new eBusiness. This will be the company’s first foray into eCommerce, so the project has high visibility in the C-suite.
You and your team will:
- Develop the architecture for Blackwell’s eCommerce website
- Build the actual website, including its visual design and navigation
- Evaluate Secure Socket Layer certificates and certificate authorities
- Recommend the best SSL certificate and certificate authority for the company’s needs
- Explain and demonstrate the new website to management
What you will learn
The skills you will develop and practice in this course can be applied to any organization that is selling, or plans to sell, goods and services online. You will learn how eCommerce sites should work, the purposes of their technical components, and how to integrate shopping cart and e-payment functions. You’ll gain job-ready skills for situations that require general web development, research, analysis, project
What you will do
- Build an eCommerce website compatible with mobile devices
- Create and incorporate a visual design into an eCommerce website
- Integrate the front-end of a shopping cart into an eCommerce website
- Integrate forms into a website
- Understand the mechanics of implementing e-payments
- Evaluate and match digital certificates to business needs
- Demonstrate the new website to management
No team or mentor sessions will be scheduled the week of November 24, 2014
Experiential learning. Your team will meet weekly in an online environment with your faculty mentor. Mentors are seasoned professionals who facilitate group discussions and help you solve complex problems on your own. The mentors are available by phone, text and email to answer questions, point you in the right direction, and provide in-depth feedback on every deliverable you produce. Supporting materials and resources are provided online.
84 hours/8.4 CEU's
Visit the University of Georgia CEU policies for more details.