These courses fulfill the core market research educational needs of individuals and companies worldwide.
More than ever, marketers rely on market research to understand—and measure—the key drivers of customer behavior. Marketing research tells management what they need to know about their markets and how to identify and appeal to likely buyers.
The University of Georgia offers two highly acclaimed certificate programs that cover the marketing research process from beginning to end. Both programs are endorsed by major industry associations and corporations in the research industry and thousands of practitioners worldwide.
The programs help you master the Market Research Core Body of Knowledge (MRCBOK ©) that forms the basis of consumer, opinion, and survey research. You will expand your knowledge with in an engaging interactive online curriculum written by leading academic and applied market research practitioners from around the world.
As a graduate of either program, you can advance in your company and the market research profession. With a solid grasp of market research fundamentals and how to apply them, you can gain recognition with industry associations, employers, peer groups and other research professionals.