Increase your value by gaining expertise in mobile research
According to Forrester Research, a new era in market research continues to gain momentum — "one in which mobile devices will are becoming a critical vehicle to connect, engage, and subsequently understand the consumer."
Increase your value to your employer by learning how to use a new, technology-driven methodology. Principles of Mobile Market Research — Practices & Applications is a new short course from the University of Georgia and Marketing Research Institute International. The self-paced, online course provides researchers the foundation of knowledge needed to conduct successful mobile market research.
The course presents insights into the different mobile research approaches and technologies. Participants will learn about trends in mobile phone usage worldwide, and how they can apply this new form of research to their work; be it quantitative, qualitative and global research.
The dynamic online curriculum was written by leading academic and applied market research professionals from around the world.
Enroll and start the course at any time. The self-paced, self-study format allows you up to 30 days to complete the course requirements. Graduates receive University of Georgia continuing education units (CEUs) as well as a Recognition of Program Completion from MRII, MRA, ESOMAR, and the University.
What the course covers
- An introduction and overview of mobile market research
- The technologies that underpin and enable mobile market research
- The role of mobile market research in quantitative and qualitative research
- Best practices in designing mobile surveys that encourage people to share their opinions, photos, videos, and experiences
- International mobile market research studies
- The “Bleeding Edge” and other debates
- Privacy and ethical consideration for mobile market research
“As mobile market research will expand in the near future due to increased access worldwide to mobile phone / technologies, researchers will have to better understand the guidelines for navigating worldwide mobile research to ensure unbiased and secure data gathering. This course will provide the foundation for their success.” -- Ewa J. Kleczyk, PhD
“This course is great for both seasoned and new members of the market research field. As technology grows and budgets shrink, mobile research is becoming a more and more important means of collecting user information.” -- Amanda Wenzel
“This course introduces mobile research in a rapid and clear way. Even if you are not very familiar with market research in broader sense, after finishing this course you will gain the main objectives of market research including key specifics of mobile market research. Knowing of hidden pitfalls in mobile research is likely to allow you to make fewer errors in your practice.” -- Natalia Burnyashova
“As an experienced marketing researcher, I was not expecting to learn so much from an online course about the ins and outs of mobile market research, but I did. For example, I learned about the issues you need to consider, best practices, and new ideas to apply to my work or suggest to clients.” -- Wendy Price, President of WHP Research, Inc.
For How it Works & Learning Objectives, please click on the downloadable file on right
For Frequently Asked Questions, please click on the downloadable file on right
For information about the Course Authors, please click on the downloadable file on right
Enroll at any time
$759 —Member* Discount
A $100 discount per participant is granted to organizations with current members in any of our supporting associations: ARF, AMA, CASRO, ESOMAR, MRA, MRIA, PBIRG, PMRG, WIN/GIA and attendees of the GreenBook’s 2014 Innovation Insight Exchange.
$859 —Standard Rate
$50 —One-Month Extension (Only one extension is granted per participant.)
Prepayment is required to be registered. Prices listed are per person. Prices are subject to change. *Membership/affiliation status will be verified by professional association before payment is processed.
You may cancel your enrollment within the first seven days and receive a refund less a $100 administrative fee, provided that you have not accessed the online course material at all. Written requests for course cancellation or transfer must be sent to student [at] georgiacenter [dot] uga [dot] edu (student [at] georgiacenter [dot] uga [dot] edu) in ordered to be processed.
The University of Georgia will award 1.0 Continuing Education Unit (CEU) as well as Recognition of Program Completion for 10 program hours from MRII, MRA, ESOMAR, and the University.