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MKTG 3131U (GSU)
Principles of Marketing (3 semester hours)

Web Course Format: ALISSA

This course can be taken
    -> as a web course
    -> as a print course

Lessons for this course can be submitted and/or be returned
    -> via U.S. mail
    -> via fax return from IDL

Begin the registration process for this course

Prerequisite: See your university catalog.

A basic survey of the field of marketing with emphasis upon the problems of policy determination and marketing management. Consideration is given to the international and ethical aspects of marketing decisions.

Requirements: Nine lessons, two examinations.

Instructor: Glen Riecken, Ph.D., Professor, Georgia Southern University.

Text: Kerin, Berkowitz, Hartley, and Rudelius, Marketing, 8th ed., New York: McGraw-Hill Irwin, 2006.