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MKTG 3132U (GSU)
Principles of Advertising (3 semester hours)

This course is closed to registration.

This course can be taken
    -> as a print course

Lessons for this course can be submitted and/or be returned
    -> via U.S. mail
    -> via fax return from IDL

Begin the registration process for this course

UGA equivalent: ADPR 3100 - Principles of Advertising.

Recommendation: Satisfactory completion of MKTG 3031 or permission of instructor (GSU prerequisite) or equivalent.

Stimulation of market demand through advertising media, including budgeting, research, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical, economic, social and global aspects of advertising.

Requirements: Ten lessons, one examination.

Instructor: Glen Reicken, Ph.D., Georgia Southern University.

Text: Russell and Lane, Kleppner's Advertising Procedure, 15th ed., Prentice-Hall, 2002.