Conference and Meeting Management Certificate Program -- UGA Continuing Education

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Essential Benefits

Core/Elective Objectives

Frequently Asked Questions

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CMMC Advanced Topics
Project Management for Meeting Planners
or
Event Marketing

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Core and Elective Course Objectives

Core Courses

Best Practices for Meeting Planners
In this highly interactive session, you will:

• Explore core issues of meeting planning

• Discover how great meeting experiences meet the needs of all stakeholders

• Develop an understanding of how to apply ethical guidelines and practices used in this industry

• Examine risk factors faced when planning and managing meetings

Site Selection and Pre-and Post-Meetings, Food & Beverage
Once the client has set the goals to be achieved, it is time to determine:

• Establish goals and objectives that affect the site selection

• Determine how to select the best site for your meetings

• Learn to evaluation locations and venues

• Understand the value and purpose of the Pre- and Post-Meeting

• Learn the elements required to facilitate productive meetings

• Explore trends and cost-saving techniques when planning food and beverage

Professional Development/Tools of the Trade
It is critical that you take control and plan your growth in the profession. Once the client has set the goals to be achieved, it is time to determine:

• Compare and contrast professional organizations to find those that best fit your needs and review the Certified Meeting Planner (CMP) certification process

• Learn how to use networking in developing a client base and completing a project

• Develop skills to make your meetings more effective Event Management Resources

There are many things to manage in making your event memorable. In this session, you will:

• Examine the critical stages of successful events

• Learn how to work effectively with support services

• Gain knowledge in designing and critiquing themed-events

• Review basic audio-visual applications to make your meeting more effective

Negotiations, Contracts, and Risk Management
Meeting professionals must understand the legal elements associated with contracting for meetings, exhibitions, and other events to minimize the liability that may be placed on their employers or clients. This highly informative session will provide:

• Learn tips on how to negotiate more favorable contracts

• Develop guidelines for drafting and reviewing hotel and convention center contracts

Elective Courses

Effective Budgeting for Meeting Planners
This hands-on session will provide you with the necessary tools and knowledge to develop and maintain a budgeting plan and workbook for managing your events and organization budgets.

After participating in this session, you will:

• Understand the importance of a budget for your organization

• Learn internet skills for retrieving budgeting templates

• Identify line items for your budget

• Develop a budgeting workbook

Marketing for Meeting Planners
In this high-energy, hands-on session, you will:

• Develop a dynamic marketing plan for your event

• Create a multidimensional media plan

• Discuss the latest communication tools and trends

• Examine case studies within group activities

• Summarize tools and tips for everyday application