Principles of Marketing Research Online Certificate Course

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ALSO AVAILABLE!
Principles of Pharmaceutical Marketing Research




Develop your skills, be more effective, and add value to your organization with the convenience of the Principles of Marketing Research Online Certificate Course.




Proudly presented by:

The University of Georgia Center for Continuing Education

The Marketing Research Institute International
Leading the Way

Endorsed by all major industry associations, Principles of Marketing Research is a comprehensive online certificate course teaching the core skills needed for consumer, opinion and survey research. Since 1996, more than 5,000 students in 90 countries have enrolled, making this the research profession's most valued and widely supported continuing education program.

Principles of Marketing Research Offers:
  • Online, self-paced course
  • Comprehensive, state-of-the-art curriculum
  • Developed by industry experts and instructional designers at the University of Georgia
  • Accessible anywhere with an Internet connection
Principles of Marketing Research makes learning enjoyable by providing continuous feedback and encouraging course completion. Coach-mentors oversee your progress and respond personally to your questions, while support staff at the University of Georgia delivers fast, professional assistance.

The complexities of global markets demand fast decisions based on reliable evidence. To produce actionable marketplace intelligence, research professionals must understand the fundamental principles and practices governing the design, implementation and communication of marketing research. Whether you are an experienced researcher or new to the field, you will find that Principles of Marketing Research presents a combination of theory and real-world best practices that is directly relevant to your job.

Principles of Marketing Research is offered by the Marketing Research Institute International (MRII), a non-profit educational foundation whose purpose is to fulfill the fundamental educational needs of marketing research professionals worldwide. MRII and the University of Georgia share a common commitment to quality, accessibility and affordability that makes this course unique.

For more than a decade, Principles of Marketing Research has provided a relevant academically rigorous curriculum to our students at a remarkably low cost. Discover how this course can help develop the knowledge and skills necessary to reach your professional goals.

Invested in Their People
Here are just a few of the many organizations around the world that have invested in their people and future success through the Principles of Marketing Research and Principles of Pharmaceutical Research online certificate courses:

 • Adelphi Research  • The Coca-Cola Company
 • Eastman Kodak  • Eli Lilly and Company
 • Ford Motor Company  • Genactis
 • Harris Interactive  • Ipsos
 • Kantar Group  • The Loyalty Research Center
 • Maritz Research  • Nationwide Insurance
 • Research Pacific Group Singapore  • Samsung Electronics Co.
 • Synovate  • The Nielsen Company
 • Western Wats




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