Principles of Marketing Research Online Certificate Course

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Principles of Marketing Research is the first self-paced, self-study, online certificate course designed specifically for research professionals. Since 1996, the course has been taken by individuals representing dozens of industries in more than 60 countries. Principles of Marketing Research has become the research profession's highest quality, most valued, and most widely supported educational program on the fundamentals of marketing research. Vital to the industry ... Marketing research has become as much a science as it is an art. A good foundation in the basic core body of knowledge of marketing research is more important than ever for all of those who work in the industry, and especially for those who are early in their careers. Principles of Marketing Research offers a common basis of knowledge among researchers and provides basic training for individuals entering the industry, setting a new educational standard.		If this is your first visit to our web site, would you please take our short survey? Click here for the survey. The Principles of Marketing Research is proudly presented by:
Different from other training programs ... Principles of Marketing Research has delivered the Marketing Research Core Body of Knowledge (MRCBOK©) since 1996, and has become an internationally recognized industry asset. The program's high-value/low-cost positioning is critical for new marketing research employees and for companies that wish to enroll multiple employees. Principles of Marketing Research is fully Web-enabled, allowing students quick and easy access to the course. Developed and managed by experienced professionals ... Principles of Marketing Research was developed in response to educational needs expressed by the marketing research industry. The course was initially created through a partnership between the Marketing Research Association (USA) and the University of Georgia. In 1998 ESOMAR entered the alliance to form the Marketing Research Institute International (MRII). Principles of Marketing Research is guided by the Marketing Research Institute International, a non-profit educational foundation whose purpose is to fulfill the fundamental educational needs of marketing research professionals worldwide. The University of Georgia Center for Continuing Education manages the course and supports the student experience. Register Now! University of Georgia Center for Continuing Education Certificate Programs, Suite 196 Athens, GA 30602-3603 U.S.A.