Principles of Marketing Research Online Certificate Course

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What Graduates Say
"The Principles of Marketing Research provided me with important additions to my marketing research tool box. It goes deep enough to develop a sound theoretical basis for day-to-day decisions, while still being relevant for the practical user. Being an online course assures excellent flexibility to fit into a busy working calendar."
— Georg Neuschütz, General Motors Europe AG, Switzerland

"Even though I have been involved in marketing research for quite some time, I learned a great deal. Everything is presented in manageable portions. The self-tests are brilliant motivators. The 'human' support from my faculty mentor has been first-class. I will be sorry to leave Principles of Marketing Research behind. I have enjoyed it immensely."
— Jim Bruce, Customers for Life, Limited, Ireland

"After 30 years away from university learning, this was a challenging but manageable 'welcome back.' The Principles of Marketing Research course helped me broaden my focus by going back to principles that may fade from daily consciousness when working in a specialized research field."
— David Gibson, InterMedia Survey Institute, Washington, D.C., USA

"I never had a formal education in the field of marketing research. Principles of Marketing Research gave me a good basic grasp of marketing research concepts and the ability to more fluently speak the marketing research language."
— Nancy Forbes, Market Intelligence Program Manager, International IT Company, USA




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