| Corporate Sponsors |
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| Module
One: Basics of Marketing and Its Interface with Research,
sponsored by Quirk's |
 Quirk's is the only monthly print magazine and Web site designed exclusively for marketing research professionals. Articles are written by industry experts and provide straightforward advice through discussions of research techniques and through real-world project examples. The companion Web site includes directories of research companies and facilities, job postings and much more. Visit us at www.quirks.com. |
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| Module
Two: Planning the Research Process,
sponsored
by GfK |
 Established more than 70 years ago as Germany's first market research organization, with approximately 130 subsidiaries and more than 7,600 employees in 63 countries, the GfK Group is one of the world's leading market research companies. |
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| Module Three: Research Design,
sponsored
by HISB |
 HISB, a division of Harris Interactive, provides online research solutions to market research firms around the globe, including: consultative support, mixed-mode data collection services, panel development solutions, and expert methodologies for transitioning syndicated and tracking studies online. |
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| Module
Four: Sampling, sponsored
by Marketing Systems Group (MSG) |
MSG markets cost-effective products/services designed specifically for survey researchers including in-house GENESYS and Web-based virtualGENESYS sampling systems, multi-mode methodologies, the GENESYS-CSS screening service that identifies wireless/cellular numbers, PRO-T-S™ researchPredictive dialing systems and ARCS IVR systems. www.M-S-G.com |
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| Module
Five: Data Collection Methods, sponsored
by Kantar |
 Kantar Operations is the internal social and marketing research division
for the Kantar group, delivering high quality, innovative research
operations to our affiliate companies. We provide global operational
excellence in project management, sampling, survey programming, data
collection and processing. |
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| Module
Six: Measurement Instruments,
sponsored
by CfMC |
 CfMC's flagship packages, Survent and Mentor, are unsurpassed for design, implementation, administration and management of CATI and CAPI, Web surveys, cross-tab and reports. We provide the best quality service and Customer support in the industry.
www.cfmc.com |
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| Module Seven: Data Collection Skills, sponsored by Issues & Answers Network, Inc. |
Issues & Answers Network, Inc. is a global marketing research company specializing in telephone data collection and all types of quantitative and qualitative research in the United States and internationally. |
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| Module
Eight: Data Analysis,
sponsored
by SPSS Inc. |
 For more than 35 years, SPSS Inc. has enabled academic, commercial, and government organizations to maximize productivity and accuracy through every phase in the survey research process. We offer a broad range of end-to-end survey and market research tools, including survey authoring, data collection, analysis and publishing. SPSS is a proud sponsor of the Principles of Marketing Research course. |
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Nine: Communicating Research Results, sponsored
by Maritz |
 Maritz Inc. is the world's largest source of integrated performance
improvement, incentive travel, and market research services. We have
been practicing the science and art of people and potential for more
than 100 years. Maritz has a presence in 28 countries, with key offices
in the United States, Canada, the United Kingdom and Germany, and
alliances in Europe, Africa, the Middle East, Asia Pacific and the
Americas. |
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| Module
Ten: Research Management And Ethical and Legal Constraints in Marketing Research,
sponsored
by Market Strategies International |
 Market Strategies International is a full-service
market research and consulting firm specializing in the areas of
customer satisfaction and loyalty, market opportunity assessment, market
segmentation, message and communications testing, usability evaluation,
and brand assessment and management.
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| Module
Twelve: International Research,
sponsored
by The Coca Cola Company |
 The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite.
www.coca-cola.com.
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