What the Course Includes

Who Should Enroll

Benefits

Prices

Enrollment and Procedures

Online Registration Form

How was the course developed

Contacts for Further Information

“Web Survey Research and Data Delivery Methods” is the first online course to teach principles of Internet-based marketing research. Developed as an extension to the popular “Principles of Marketing Research” certificate program, it is also available as a self-contained course. It covers the techniques of quantitative and qualitative research, online reporting, approaches to online projects, and primary and secondary Internet research. The course concludes with a section on ethics, privacy, and data protection. An added benefit is a glossary of terms and phrases used in Internet-based research.

To complete the course, you will study a series of online readings which have self-test questions at the end of each lesson. When you finish the final lesson, you will be asked to take a comprehensive online quiz. You can take the self-tests and final quiz as many times as you like. You must score at least 70 percent on the online quiz to receive Continuing Education Units for the course.

Upon completion of this course, you should be able to:

1. Understand how research is widely seen as both suitable and not suitable for the Internet modality, along with an appreciation of the main issues in the debate.
2. Understand the sample options that are available and how these vary internationally.
3. Understand the key milestones that are required to complete online quantitative and qualitative projects.
4. Appreciate issues relating to international projects, including translations, incentives, and the specific challenges created by languages requiring double-byte characters.
5. Appreciate the options available for online reporting and the implications for both provider and recipient.
6. Understand the ethical, security, and privacy issues that relate specifically to Internet research and an appreciation of how dynamically these issues change and how they vary internationally.

This course is designed primarily for people with some practical experience in marketing research who want to obtain knowledge about web survey research and data delivery methods. This course can also be used as continuing education for experienced practitioners.

There are no formal prerequisites for enrollment, but participants should have a basic understanding of the function, design, and methods of marketing research, as addressed in the learning objectives of the Principles of Marketing Research course.

This stand-alone program is also included as a bonus module within the Principles of Marketing Research certificate program, at no additional charge. If you are not already proficient in these areas, you should strongly consider enrolling in that course.

The format of online independent study provides many benefits:

• You can start the program at any time and you may study at your convenience.
  
• The course is accessible from any Internet-connected computer with a recent version of Internet Explorer or Netscape Communicator.
  
• The course presents a balanced, product-neutral perspective on the current state of web survey research and data delivery, written by a leading authority and reviewed by a panel of marketing research practitioners.
  
• Technical terminology is clearly explained; only basic prior knowledge of the Internet is required.

This course costs $399, payable in U.S. dollars.
Group discounts are available - please contact the Georgia Center for Continuing Education for details.

There are no required textbooks for this course. Instead, the course consists of online readings and several suggested readings via .pdf files. Therefore, you will need Adobe Acrobat Reader installed on your computer in order to access the supplemental readings. You can get this software free from the Adobe Acrobat website. There is also a supplemental textbook that you may choose to borrow or purchase.

Because this is an online course, we ask that you first allow us to perform a quick check on your web browser to ensure that it is current enough to process the course materials. The check takes only a moment, and the page returned includes a link to the secure registration page. Once at the registration page, simply complete the form and submit it. Payment by credit card is required to process your registration. We will send you an electronic confirmation of your registration. Your payment receipt will be sent via post mail. Click here to register!

Special offer for Principles of Marketing Research students! If you are a current or former student of the print version of Principles of Marketing Research, OR if you were enrolled in the online Principles of Marketing Research course and had an ending date prior to August 2002, you are eligible for a special course rate. Click here for details!

You will have 30 days to complete the course and take the online quiz. To earn continuing education units (CEUs), you must score 70% or better on the online quiz. Graduates of this course receive .5 CEUs and are awarded a Certificate of Completion from the Marketing Research Institute International, ESOMAR - The World Association of Research Professionals, and The University of Georgia.

With the successful establishment of the Principles of Marketing Research course, it was determined that additional needs existed for training related to market research on the Internet. The University of Georgia selected Ray Poynter to develop the content for this course.

Ray Poynter divides his professional energies between running The Future Place, a United Kingdom based consultancy, and serving as a director of Europinion, a full-service Internet-based research agency. He previously held director-level appointments with The Research Business (part of the Maritz group), Millward Brown, Deux, Sandpiper and IntelliQuest.

Poynter has over 25 years experience in the marketing research profession and is a recognized leader in the fields of multivariate analysis, the application of technology to marketing research, the Internet, and the application of futuring techniques to marketing research. He is in frequent demand as a workshop leader (for both corporations and industry organizations such as the ESOMAR, The World Association of Research Professionals, and the UK and Australian Market Research Societies), and he regularly presents papers at both national and international conferences.

For enrollment or program questions, contact:
Principles of Marketing Research
Certificate Programs, Rm. 164
Georgia Center for Continuing Education
The University of Georgia
Athens, GA 30602-3603  USA
Phone: 1-800-325-2090 (toll free in USA) or
+1-706-542-6692 outside U.S.A.
Fax: +1-706-542-7537
E-Mail: mr@georgiacenter.uga.edu

For information about MRA, please contact:
Marketing Research Association
1344 Silas Deane Hwy.
Suite 306, P.O. Box 230
Rocky Hill, CT 06067-0230  USA
Phone: +1-860-257-4008
Fax: +1-860-257-3990
Web: http://www.mra-net.org/
E-Mail: email@mra-net.org

For information about ESOMAR, please contact:
ESOMAR
Vondelstraat 172
1054GV Amsterdam
The Netherlands
Phone: +31-20-664-2141
Fax: +31-20-664-2922
Web: http://www.esomar.org/
E-Mail: email@esomar.org

For information about MRII, please contact:
Marketing Research Institute International
106 West Franklin Ave
Suite F-R3, PO Box 916
Pennington, NJ 08534-0916 USA
Phone: +1-609-730-0525
Fax: +1-609-730-1073
E-Mail: mrii@mri-net.org