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The Marketing Research Institute International (MRII) is a nonprofit institute dedicated to fulfilling the core educational needs of people worldwide in the marketing research profession. MRII in partnership with the University of Georgia Center for Continuing Education provides a distance learning (Web-based) course called the Principles of Marketing Research. The Institute's goal is to provide, at an affordable price, a thorough grounding in the basic fundamentals of the entire research process. Since the MRII's founding in 1996, the Principles course has enrolled nearly 4,200 students from more than 60 countries around the world.

MRII Mission Statement
To create, maintain, and promote the most used worldwide core training and educational programs for the marketing research profession.

History In 1994, the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry. This was fueled by a desire to create an independent study program based on the Marketing Research Core Body of Knowledge (MRCBOK©) developed by William Neal of SDR Consulting, Inc. and Dr. Malcom McNiven of the University of Georgia. Approval was given and funds allocated in 1995 to establish the Marketing Research Association Institute (MRAI).		More >>
A Board of Directors of industry representatives was formed to oversee the development of the Principles of Marketing Research - An Online Certificate Course in conjunction with the University of Georgia. The Marketing Research Association Institute was incorporated in June 1996 and was granted non-profit status as an educational institute by the IRS. In 1998, the MRAI, MRA and the University of Georgia entered into an alliance with the ESOMAR - The World Association of Research Professionals for the purpose of marketing the Principles of Marketing Research course worldwide. In July, 1999, the organization formally changed its name to the Marketing Research Institute International (MRII). This was done to eliminate confusion about the Institute's affiliation with any other industry organization, build broad-based industry support and demonstrate the global nature of its programs. THE PREMIER PROFESSIONAL DEVELOPMENT PROGRAM FOR RESEARCHERS WORLDWIDE ... Principles of Marketing Research is the first self-paced, self-study, online certificate course designed specifically for research professionals. Since 1996, the course has been taken by individuals representing dozens of industries in more than 60 countries. Principles of Marketing Research has become the research profession's highest quality, most valued, and most widely supported educational program on the fundamentals of marketing research. The *Principles of Marketing Research* is designed to teach the Marketing Research Core Body of Knowledge (MRCBOK©). The continuing education program is composed of twelve specific skill areas, which cover the entire marketing research process. The Principles course is the only educational offering in the field currently granting continuing education units (CEUs), the gold standard in continuing education programs. Vital to the industry ... Marketing research has become as much a science as it is an art. A good foundation in the basic core body of knowledge of marketing research is more important than ever for all of those who work in the industry, and especially for those who are early in their careers. The Principles course offers a common basis of knowledge among researchers and provides basic training for individuals entering the industry, setting a new educational standard. Different from other training programs ... Principles of Marketing Research has delivered the MRCBOK© since 1996, and has become an internationally recognized industry asset. The program's high-value/low-cost positioning is critical for new marketing research employees and for companies that wish to enroll multiple employees. Principles of Marketing Research is fully Web-enabled, allowing students quick and easy access to the course. The program allows students to progress at his/her own pace, augmented by consultation with an assigned coach-mentor, upon request. Participants can enroll anytime! Developed and managed by experienced research and higher educational professionals ... Principles of Marketing Research was developed in response to educational needs expressed by the marketing research industry. Click Here for More Course Details For the Principles of Marketing Research!