Founded in 1995 by a consortium of industry leaders, the Marketing Research Association International (MRII) is a not-for-profit organization with the mission of fulfilling the core educational needs of people worldwide in the marketing research profession. In partnership with the University of Georgia, MRII is the driving force behind Principles of Marketing Research and the Principles of Pharmaceutical Marketing Research, the premier online certificate program in the industry.

Endorsed by all major industry association, Principles of Marketing Research has delivered fundamental training in the core skills of consumer, opinion, and survey research to more than 5,000 students in 94 countries.

MRII Mission Statement
To create, maintain, and promote the most used fundamental training and educational programs for the marketing research profession.

About MRII
The Marketing Research Institute International (MRII) is a non-profit institute devoted to fulfilling the core educational needs of people worldwide in the marketing research profession.

Principles of Pharmaceutical Marketing Research (PoPMR)
This comprehensive online certificate course is designed specifically for the Pharmaceutical Market Research Industry. Created as accompanying content that flows parallel to each module within the "basic" Principles of Marketing Research course, the pharmaceutical content covers the world of marketing research as it applies to the pharmaceutical industry. By absorbing the general principles of marketing research, as well as special issues pertaining to pharmaceutical marketing research, this program clearly

calls out the differences between pharmaceutical research and research conducted in other industry sectors, and the course illustrates those differences with relevant examples.

Principles of Marketing Research (PoMR)
This comprehensive online certificate course teaches the core skills needed for consumer, opinion and survey research. The intent of the program is to provide a common basis of knowledge among those currently in the marketing and opinion research industry or those interested in entering the industry. This independent study program was developed using teams of academicians and practitioners to ensure the practical application of the material. This course is based on the Marketing Research Core Body of Knowledge (MRCBOK©).