Principles of Marketing Research | Required Textbooks and Course Prices

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Required Textbooks and Introductory Course Prices/Group Discounts

Required Textbooks

The two required textbooks for the Principles of Pharmaceutical Marketing Research are:

Marketing Research: An Applied Orientation 2006 (5th Edition) by Naresh Malhotra. ISBN 0132221179

A Preface to Marketing Management 2008 (11th Edition) by J. Paul Peter and James H. Donnelly, Jr. ISBN 0-07-338096-2

The textbooks must be ordered separately from your course enrollment. The books will be shipped independently of your course materials so you should allow extra time for their receipt. You may order these textbooks from any textbook vendor/supplier or you can order from MBS Direct at 1-800-325-3252 (U.S. only) or +1 573-446-5299 or +1 573 446-5254. MBSDirect can supply only the Malhotra and the Peter & Donnelly textbooks.

If ordering online from our suggested vendor, MBSDirect, Select the following buttons/links from the MBS Direct Web site:
— Buy Course Materials
— University of Georgia Certificate Program
— Princ of MRKT Research

Introductory Course Prices

Individual Course Fees

Member Fee:
The introductory course price is $929 (US) for members (and their company colleagues) of our supporting associations listed below. (i.e., If a colleague within your company is a current member to one of the following organizations, then you qualify for a $160 (US) discount).

Advertising Research Foundation (ARF)
American Marketing Association (AMA)
Council of American Survey Research Organizations (CASRO)
ESOMAR, The World Association of Research Professionals
Marketing Research Association (MRA)
Marketing Research & Intelligence Association (MRIA)
Pharmaceutical Business Intelligence & Research Group (PBIRG)
Pharmaceutical Marketing Research Group (PMRG)
Travel Tourism Research Association (TTRA)

Non-Member Fee:
For all other enrollees, the individual course price is $1089 (US).

Group Discount Enrollment Agreements
Group Discounts are available for organizations registering multiple students within a 12-month period. In the group learning environment, coworkers and associates often collaborate, enhancing the overall experience and the resulting return on the training investment for the organization. Group discounts are available depending on the commitment level made by the organization.

Principles of Pharmaceutical Marketing Research Course
Nonmember Enrollment	$1089
Member Enrollment*	$929

Group Enrollment 10-24 participants	$879
Group Enrollment 25-49 participants	$859
Group Enrollment 50-99 participants	$829
Group Enrollment 100 or more participants	$799
*A $160 discount per participant is granted to organizations with current members in any of our supporting associations: ARF, AMA, CASRO, ESOMAR, MRA, MRIA, PBIRG, PMRG and TTRA.

Prices are listed per person in US funds; prices are subject to change.

To inquire further about group enrollments for your organization, contact Bob Wells at +1-706-542-6692.

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