| Corporate Sponsors |
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| Module
One: Basics of Marketing and Its Interface with Research,
sponsored by Quirk's |
 Quirk's is the only monthly print magazine and Web site designed exclusively for marketing research professionals. Articles are written by industry experts and provide straightforward advice through discussions of research techniques and through real-world project examples. The companion Web site includes directories of research companies and facilities, job postings and much more. Visit us at www.quirks.com. |
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| Module
Two: Planning the Research Process,
sponsored
by GfK |
 Established more than 70 years ago as Germany's first market research organization, with approximately 130 subsidiaries and more than 7,600 employees in 63 countries, the GfK Group is one of the world's leading market research companies. |
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| Module Three: Research Design,
sponsored
by Sample Answers |
 Sample Answers is a premier Global sampling agency, providing a full range of business and consumer samples to researchers from the UK and overseas. Fluent in most major European languages, Sample Answers offers a wide range of sampling services as well as data provision. |
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| Module
Four: Sampling, sponsored
by Marketing Systems Group (MSG) |
MSG markets cost-effective products/services designed specifically for survey researchers including in-house GENESYS and Web-based virtualGENESYS sampling systems, multi-mode methodologies, the GENESYS-CSS screening service that identifies wireless/cellular numbers, PRO-T-S™ researchPredictive dialing systems and ARCS IVR systems. www.M-S-G.com |
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| Module
Five: Data Collection Methods, sponsored
by Kantar |
 Kantar Operations is the internal social and marketing research division
for the Kantar group, delivering high quality, innovative research
operations to our affiliate companies. We provide global operational
excellence in project management, sampling, survey programming, data
collection and processing. |
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| Module
Six: Measurement Instruments,
sponsored
by CfMC |
 CfMC's flagship packages, Survent and Mentor, are unsurpassed for design, implementation, administration and management of CATI and CAPI, Web surveys, cross-tab and reports. We provide the best quality service and Customer support in the industry.
www.cfmc.com |
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| Module Seven: Data Collection Skills, sponsored by Western Wats |
Western Wats has grown to become one of the largest and most respected data collection companies in the world and is a single source destination for the data collection needs of research organizations worldwide. |
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| Module
Nine: Communicating Research Results, sponsored
by Maritz |
 Maritz Inc. is the world's largest source of integrated performance
improvement, incentive travel, and market research services. We have
been practicing the science and art of people and potential for more
than 100 years. Maritz has a presence in 28 countries, with key offices
in the United States, Canada, the United Kingdom and Germany, and
alliances in Europe, Africa, the Middle East, Asia Pacific and the
Americas. |
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| Module
Ten: Research Management And Ethical and Legal Constraints in Marketing Research,
sponsored
by Market Strategies International |
 Market Strategies International is a full-service
market research and consulting firm specializing in the areas of
customer satisfaction and loyalty, market opportunity assessment, market
segmentation, message and communications testing, usability evaluation,
and brand assessment and management.
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Module Eleven: Web Survey Research and Data Delivery Methods,
sponsored by Confirmit |
 Confirmit is the world's leading provider of software for Market Research and Enterprise Feedback Management. Confirmit offers a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. |
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| Module
Twelve: International Research,
sponsored
by The Coca Cola Company |
 The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite.
www.coca-cola.com.
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| Principles of Pharmaceutical Marketing Research,
sponsored by: |
 Adelphi Research, part of the Adelphi Group, is a full service agency, offering methodologies and people to deliver market research solutions throughout the product lifecycle, thus providing all major qualitative, quantitative and specialist MR methodologies.
and
 Ipsos is one of the Top 3 survey-based market research organizations in the world. In the Ipsos Healthcare practice, we are not only market research specialists but researchers with strong business- and industry-acumen. So whether you are creating, differentiating or building your brand Ipsos Health provides commercially-meaningful guidance needed for key decision-making.
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