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Market Research Courses

Principles of Market Research

Principles of Market Research

More than 7,000 researchers from 98 countries have enrolled in this program, which teaches the core skills needed for market research, consumer research, opinion research and survey research.

Market Research Course


Principles of Mobile Market Research 

Principles of Mobile Market Research - Practices & Application

If you're conducting market research, you need to reach prospective participants where they "live" — on their mobile devices. Learn how the pros are using mobile market research successfully.

Mobile Market Research Course


Principles of Pharmaceutical Market Research

Principles of Pharmaceutical Market Research

This course's curriculum covers the world of market research as it applies to pharmaceutical, biotech, and medical device industries worldwide. Real-world examples explain the differences between pharmaceutical research and research in other industry sectors.

Pharmaceutical Market Research Course

About MRII

Founded in 1995 by a consortium of industry leaders, the Marketing Research Association International (MRII) is a not-for-profit organization with the mission of fulfilling the essential continuing programs for the marketing research profession. In partnership with the University of Georgia, MRII presents the Principles of Market ResearchPrinciples of Mobile Market Research  and Principles of Pharmaceutical Market Research; and the Principles of Mobile Market Research courses to fulfill the educational needs of marketing research professionals worldwide.

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Corporate Sponsors

Principles of Market ResearchPrinciples of Mobile Market Research and Principles of Pharmaceutical Market Research are endorsed by all major industry associations, and have delivered fundamental training in the core skills of consumer, opinion, and survey research to more than 7,000 practitioners from 98 countries.

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Get Involved

E-mail us to learn more about MRII and our certificate courses.  pam [dot] bracken [at] georgiacenter [dot] uga [dot] edu (Inquire Now)

Kasey Arnold