Market Research Courses
Principles of Market Research
More than 7,000 researchers from 98 countries have enrolled in this program, which teaches the core skills needed for market research, consumer research, opinion research and survey research.
Principles of Mobile Market Research
If you're conducting market research, you need to reach prospective participants where they "live" — on their mobile devices. Learn how the pros are using mobile market research successfully.
Principles of Pharmaceutical Market Research
This course's curriculum covers the world of market research as it applies to pharmaceutical, biotech, and medical device industries worldwide. Real-world examples explain the differences between pharmaceutical research and research in other industry sectors.
Founded in 1995 by a consortium of industry leaders, the Marketing Research Association International (MRII) is a not-for-profit organization with the mission of fulfilling the essential continuing programs for the marketing research profession. In partnership with the University of Georgia, MRII presents the Principles of Market Research, Principles of Mobile Market Research and Principles of Pharmaceutical Market Research; and the Principles of Mobile Market Research courses to fulfill the educational needs of marketing research professionals worldwide.
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Principles of Market Research, Principles of Mobile Market Research and Principles of Pharmaceutical Market Research are endorsed by all major industry associations, and have delivered fundamental training in the core skills of consumer, opinion, and survey research to more than 7,000 practitioners from 98 countries.
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