About Us

ABOUT MRII

Founded in 1995 by a consortium of industry leaders, the Marketing Research Institute International (MRII) is a not-for-profit organization with the mission of fulfilling the essential educational needs of people worldwide in the market research profession. In partnership with the University of Georgia, MRII is the driving force behind Principles of Market Research, Principles of Pharmaceutical Market Research, and the Principles of Mobile Market Research, the premier online certificate program in the industry.

Vision: Fulfilling continuing education needs of the market research profession worldwide
 
Mission: To create, maintain and promote the most used essential continuing education programs for the market research profession


A History of Service to the Industry

The Marketing Research Institute International (MRII) is a non-profit institute devoted to fulfilling the core educational needs of people worldwide in the market research profession.

In 1994, the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry. This was fueled by a desire to create an independent study program based on the Marketing Research Core Body of Knowledge (MRCBOK©) developed by William Neal of SDR Consulting, Inc. and Dr. Malcom McNiven of the University of Georgia. Approval was given and funds allocation in 1995 to establish the Marketing Research Association.

A Board of Directors of industry representatives was formed to oversee the development of the Principles of Market Research (PoMR) in conjunction with the University of Georgia. The Marketing Research Association Institute was incorporated in June 1996 and was granted non-profit status as an education institute by the IRS. In 1998, the Marketing Research Association Institute, Marketing Research Association and the University of Georgia entered into an alliance with the European Society of Opinion and Marketing Research (ESOMAR) for the purpose of marketing the Principles of Market Research course worldwide. In July 1999, the organization formally changed its name to Marketing Research Institute International (MRII). This was done to eliminate confusion about the institute’s affiliation with any other industry organization, build broad-based industry support and demonstrate the global nature of its programs.


Purpose of MRII

The Marketing Research Institute International (MRII) was incorporated to:

  • Serve as a source of education
  • Receive and administer funds for support of the market research industry in the development of market and opinion research training material
  • Support the training of those interested in entering, or those currently engaged in, market and opinion research
  • Work with those in the educational field in developing programs for the specific purposes of furthering educational opportunities of those in the market and opinion research business.

MRII Board of Directors

Wayne R. McCullough
 
Lisa Courtade

Lisa Courtade

President-Elect

 
Michael Halberstam

Bart Weiner

Secretary/Treasurer

BW Consulting (USA)
 
Barry G. Watson, Ph.D.

Barry G. Watson, PH.D.

Immediate Past President

 
David Almy

David Almy

Ex Officio Director

 
Ms. Carol Arnold

Carol Arnold

Ex Officio Director

 
Reg Baker

Reg Baker, Ph.D.

Executive Director

 
Pamela Bracken

Pamela Bracken

Director

 
Diane Bowers

Diane Bowers

Ex Officio Director

CASRO (USA)
 

Gunilla Broadbent

Director

GB Global Positioning (USA)
 
Melanie Courtright

Melanie Courtright

Director

 
William Crowe

William (Bill) Crowe, Ph.D.

Ex Officio Director

 
Charles Dodson

Charles (Chuck) Dodson

Ex Officio Subject Matter Director

 
Michelle Elster

Michelle Elster

Director

 
Carol Galvin

Carol Galvin

Director

IBM (USA)
 
Roger Green

Roger Green

Director

 
Stephanie Harris

STEPHANIE C. HARRIS

DIRECTOR

 
Jeffery Henning

JEFFREY HENNING

DIRECTOR

 
Juliana Smith Holterhaus

JULIANA SMITH HOLTERHAUS

DIRECTOR

 
Jon Last

Jon Last

Director

 
Rual Lopez

Raul Lopez

Director

Geoscape (USA)
 
Ms. Jacqueline Lorch

Jacqueline Lorch

Director

 
Charlotte Mason

Charlotte Mason, Ph.D.

Ex Officio Director

 
 Michael Mermelstein

Michael Mermelstein

Director

 
 Kara Mitchelmore

Kara Mitchelmore

Ex Officio Director

 
Sherri Neuwirth

Sherri Neuwirth

Director

Neuwirth Consulting LLC (USA)
 
Finn Raben

Finn Raben

Ex Officio

ESOMAR-World Research (The Netherlands)
 
Ken Roberts

Ken Roberts

Ex Officio

 
Cathy Scott

Cathy L. Scott

Director

 
Charlotte Sibley

Charlotte E. Sibley

Immediate Past President

Sibley Associates (USA)
 
Paul Snyderman

Paul Snyderman, Ph.D.

Director

 
Edward (Ed) Sugar

Edward (Ed) Sugar

Director

 
Jeffrey Welch

Jeffrey Welch

Director

(USA)
 
Julie Williams

Julie Williams

Ex Officio Subject Matter Director

MaritzCX (USA)

Emeritus Directors
Howard Gershowitz, Mktg., Inc. (USA)
John Kelly, Ceallaigh Associates (United Kingdom)
Bob Leiter, Ph.D., University of Georgia, Retired (USA)
Ron Kornokovich, OPINIONation, Retired (USA)
Mal McNiven, Ph.D., University of Georgia, Retired (USA)
Bill Neal, SDR, Inc., Retired (USA)
Betsy J. Peterson, Marketing Research Association, Retired (USA)

Past Presidents
1996-1997: Linda Tessar, Walker Research, Retired
1997-1998: Howard Gershowitz, Mktg., Inc. (USA)
1998-1999: Ron Kornokovich, OPINIONation, Retired
1999-2000: Bill Neal, SDR, Inc., Retired
2000-2001: Don Marek, AT&T, Retired
2001-2002: Joe Ottavani, Bellomy Research
2002-2004: Al Paison, The Customer Loyalty Research Center, Retired
2005: Terry Grapentine, Grapentine Co., LLC
2006: Susan Adelman, Survey Service, Inc.
2007: John Kelly, Ceallaigh Associates
2008: Julie Williams, MaritzCX
2009: David Ashley, Department of Homeland Security
2010: Pat Crane, Eastman Kodak Company, Retired
2011: Charles "Chuck" Dodson, WILD Flavors, Inc.
2012: John Lewington, Ph.D., Maryville University
2013: Charlotte E. Sibley, Sibley Associates
2014: Barry Watson, Environics