The online courses created by MRII and the University of Georgia are designed to meet the core educational needs of opinion, consumer, and survey researchers worldwide. They provide fast, self-paced access to engaging web-based learning experiences. Continually updated to reflect work more effectively, advance their careers, and add value to their organizations.
Principles of Market Research is the global standard in online training for market research.
Principles of Mobile Market Research provides the foundational skills necessary to successfully conduct mobile market research.
Principles of Pharmaceutical Market Research combines the Principles of Market Research curriculum with industry-specific content to provide online training for pharmaceutical market research.
Graduates of the Principles of Market Research and the Principles of Pharmaceutical Market Research course receive an automatic examination exemption to the PRC program. With a copy of your University of Georgia Certificate of Program Completion, you can be accepted immediately in the program upon submission of your written application. If you have any questions about PRC, please contact certification [at] marketingresearch [dot] org or call +1-202.800.2545.
The Principles of Mobile Market Research course is PRC Approved.
Graduates of the Principles of Market Research and the Principles of Pharmaceutical Market Research can earn the coveted CMRP (Certified Marketing Research Professional) designation by writing the MRIA CMRE (Certified Marketing Research Exam). To qualify to write for the exam, you need to have possess a university degree from a recognized university, have at least two (2) years of work experience in the marketing research, and have completed the MRIA Core course "102-Ethical Issues & Privacy in Marketing Research" (or will complete it within six months following the examination date). The CMRE Application Forms for the Comprehensive Marketing Research Exam (CMRE) can be downloaded from the MRIA website.
QUALIFIED PRACTISING MARKET RESEARCHER
Graduates of the Principles of Market Research or the Principles of Pharmaceutical Market Research course (who also hold membership to AMSRS (Australia]) are eligible for an exemption from sitting the AMSRS QPMR exam. You are required to submit a QPMR accreditation application form, copies of your academic transcript, and a current resume to support your claim for an exam exemption. Please contact the QPMR Manager on 02 9566 3100 or at qpmr [at] amsrs [dot] com [dot] au.