The online courses created by MRII and the University of Georgia are designed to meet the core educational needs of opinion, consumer, and survey researchers worldwide. They provide fast, self-paced access to engaging web-based learning experiences. Continually updated to reflect work more effectively, advance their careers, and add value to their organizations.
Principles of Market Research is the global standard in online training for marketing research.
Principles of Mobile Market Research provides the foundational skills necessary to successfully conduct mobile market research.
Principles of Pharmaceutical Market Research combines the Principles of Marketing Research curriculum with industry-specific content to provide online training for pharmaceutical marketing research.
The Principles of Marketing Research and the Principles of Pharmaceutical Marketing Research are PRC Approved.
Graduates of the Principles of Marketing Research and the Principles of Pharmaceutical Marketing Research can earn the coveted CMRP (Certified Marketing Research Professional) designation by writing the MRIA CMRE (Certified Marketing Research Exam). To qualify to write for the exam, you need to have at possess a university degree from a recognized university, have at least two (2) years of work experience in the marketing research, and have completed the MRIA Core course "102-Ethical Issues & Privacy in Marketing Research" (or will complete it within six months following the examination date). The CMRE Application Forms for the Comprehensive Marketing Research Exam (CMRE) can be downloaded from the MRIA website