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Scheduled Conferences for Exhibition/Industry Events
Stop by our exhibit stand at these upcoming industry events!

IIeX-Europe 2014
February 19-20, 2014 (Amsterdam THE NETHERLANDS) 

PMRG Annual National Conference 
March 9-11, 2014 (Orlando, FL)

ARF-ReThink
March 23-24, 2014 (New York City, NY)

IIeX-Latin America 2014
April 8-9, 2014 (Santiago de CHILE) 

ESOMAR Asia-Pacific Conference
May 11-13, 2014 (Jakarta INDONESIA)

PBIRG Annual General Meeting
May 18-21, 2014 (Atlanta, GA)

GIA/WIN Conference
May 25-28, 2014 Montreal (CANADA)

MRA Insights and Strategy Conference
June 3-5, 2014 (Chicago, IL)

MRIA Conference
June 8-10, 2014 (Saskatoon Saskatchewan CANADA)

ESOMAR World Congress
September 7-10, 2014 (Nice FRANCE)

Corporate Researchers Conference (CRC)
September 17-19, 2014 (Chicago, IL)

CASRO Annual Conference
September 29-October 2, 2014 (Denver, CO)

AMA Annual Marketing Conference
September 30-October 2, 2014 (New Orleans, LA)

 

News Release

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The Marketing Research Institute International (MRII) Introduces A Comprehensive Online Mobile Market Research Course

St. Louis, MO – March 17, 2014.  MRII, a non-profit educational institute which in partnership with the University of Georgia (UGA) is devoted to fulfilling the educational needs of people worldwide in the marketing research profession, is pleased to announce that it has launched an online Principles of Mobile Market Research course.

Recognizing the proliferation of mobile device usage in all facets of communication, MRII and UGA have taken a comprehensive and progressive approach to synthesizing and espousing those tools critical for the successful deployment of market research across this emerging platform. The new 10-hour self-study course provides a solid foundation for market research professionals at all levels to conduct mobile market research, globally. Graduates receive 1 Continuing Education Unit from the University of Georgia (UGA) along with a Recognition of Course Completion certificate from MRII, Marketing Research Association (MRA), ESOMAR and the University all of which are among the primary institutions and organizations responsible for maintaining the standards of excellence for the market, opinion and survey  research profession.  

“Until now, no one has stepped up to address and synthesize the unique challenges, opportunities and critical success factors for designing and deploying mobile research around the world,” states Michael Mermelstein of G2 & Associates in Washington, DC who chairs the MRII’s course development efforts.  “While there has been a tremendous amount of interest in this new aspect of research, we’re excited to offer the framework for success in this burgeoning area of our profession.” 

Course writer, Ray Poynter of the Future Place in the United Kingdom concentrated upon mobile research in Western Europe and North America, while Navin Williams of the MobileMeasure Consultancy Ltd in Shanghai, China addressed this research in emerging economies.  Reg Baker, editor of ESOMAR’s mobile market research standards, also edited the course. 

Among other topics, the new course addresses:
An Overview of Mobile Research
The Technologies that Underpin Mobile Research
Quantitative & Qualitative Mobile Research
Best Practices in Mobile Survey Design
Mobile Panels & Communities
Mobile Research’s Relationship to Mobile Marketing and Advertising
Bleeding Edge Mobile Developments
Privacy and Ethical Considerations

“Our new mobile course’s 10-hour format is shorter than our other 200+ hour Principles courses,” notes Barry Watson of The Environics Research Group in Toronto, Canada and MRII’s President.  “In developing this course, we were very mindful of the desire for enrollees to quickly learn about this form of research.  That’s critical, as I believe that mobile research will evolve to be the dominant form of data collection in our profession.  I am confident that the Principles of Mobile Market Research will help to facilitate this growth in an orderly, consistent and ethical manner.”

Anyone wishing to enroll in this new mobile research course should visit www.mobmarketresearch.org or contact Pam Bracken at pam.brackenATgeorgiacenter.uga.edu or +1-706-583-0424.

About the Marketing Research Institute International (MRII)
MRII is a non-profit educational institute devoted to fulfilling the basic educational needs of people worldwide in the marketing research profession. MRII is the developer of the Principles of Market Research, Principles of Pharmaceutical Market Research and Principles of Mobile Market Research in full partnership with the University of Georgia, located in Athens, Georgia. UGA is responsible for all aspects of the administration and management of the course.

Globally, the Principles online certificate courses are the industry's first and most widely used self-paced, self-study, online certificate programs. These courses have enrolled over 7,000 research practitioners across 98 countries since 1996, and are supported by virtually all the marketing and market research associations around the world. For more detailed information on the Principles of Mobile Market Research program, go to: www.mobmarketresearch.org.

Successful course graduates earn 1.0 Continuing Education Unit from the University of Georgia along with Recognition of Course Completion certificate from MRII, MRA, ESOMAR and the University.  For more detailed information on MRII and the courses it offers, go to: www.mrii.org

About the University of Georgia Center for Continuing Education
The University of Georgia Center for Continuing Education is a unit of the University of Georgia's Office of the Vice President for Public Service and Outreach. The Center provides innovative lifelong learning opportunities through its continuing education programs. On UGA's campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center, and a computer lab — all under one roof. For more information, go to www.georgiacenter.uga.edu.

 

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For more information:
Donald J. Marek Jr., Executive Director
The Marketing Research Institute International
14707 Windsor Valley Ct
St. Louis, Missouri 63017 USA
Phone: +1-636-532-0583
E-mail: dmarek at mrii.org
www.mobmarketresearch.org.


Pamela C. Bracken, Department Head
The University of Georgia
1197 S Lumpkin St
Athens, Georgia 30602-3603 USA
Phone: +1-706-583-0424
E-Mail: pam.bracken AT georgiacenter.uga.edu
www.mobmarketresearch.org.