Scheduled Conferences for Exhibition/Industry Events
Stop by our exhibit stand at these upcoming industry events!

IIeX Asia Pacific
December 4-5, 2014

Quirk’s Event
February 23-24, 2015 (Brooklyn NY)

March 15-18, 2015 (New York City, NY)

PMRG Healthcare Marketing Researchers Connect
March 15-17, 2015 (National Harbor, MD) 

ESOMAR Asia Pacific Conference
May 17-19, 2015 (Singapore) 

PBIRG Annual General Meeting
May 17-21, 2015 (New Orleans, LA)

MRIA Conference
May 24-27, 2015 (Toronto, CANADA) 

MRA Insights and Strategy Conference
June 3-5, 2015 (San Diego, CA)

ESOMAR Congress
September 27-30, 2015 (Dublin, IRELAND)

CASRO Annual Conference
October 21-23, 2015 (Miami, FL)


News Release


MRII Announces Reg Baker as New Executive Director

St. Louis, MO – July 11, 2014. MRII is pleased to announce the appointment of Reg Baker as Executive Director of the Institute effective October 1, 2014.

“Reg Baker brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry leader with such a wealth of experience help us with our important mission,” said Barry Watson, MRII’s President.

MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII operates three online courses in cooperation with the University of Georgia.

Reg Baker has been active in the research industry for over 30 years and is an acknowledged and trusted expert in quantitative market research. Until his retirement in 2012, he was President and COO of Market Strategies International. He continues to be active in ESOMAR, CASRO and AAPOR and is a regular speaker at conferences around the world. Throughout his career, Reg has focused on the methodological, operational and management challenges posed by new research technologies including CATI, CAPI, Web and now mobile. He writes, presents and consults on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek.

“I look forward to helping MRII develop the research talent needed for a future that will be much changed from the market research industry we know today. The sometimes dizzying pace of innovation in our industry creates a need to educate new entrants and veterans alike in the use of new methods, even as we continue to promote the foundational principles of market research. I believe MRII is well positioned to continue preparing market research professionals for success in a constantly changing landscape. ” said Reg Baker.

Reg takes over from Don Marek who is retiring September 30. 

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About the Marketing Research Institute International (MRII)

MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII is the developer of the Principles of Market Research, Principles of Pharmaceutical Market Research and Principles of Mobile Market Research in full partnership with the University of Georgia, located in Athens, Georgia.  UGA is responsible for all aspects of the administration and management of the course.

Globally, the Principles online certificate courses are the industry’s first and most widely used self-paced, self-study, online certificate programs. These courses have enrolled over 7,000 research practitioners across 98 countries since 1996 and are supported by virtually all the marketing and market research associations around the world.

Successful course graduates earn 20 Continuing Education Units from the University of Georgia along with Certificate of Course Completion from MRII, MRA, ESOMAR and the University. For more detailed information on MRII and the courses it offers, go to: 

About the University of Georgia Center for Continuing Education
The University of Georgia Center for Continuing Education is a unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach. The Center provides innovation lifelong learning opportunities through its continuing education programs. On UG’s campus, the Georgia Center includes a full-service hotel with 200 rooms and suites, restaurants, banquet areas, conference rooms, auditoriums, a fitness center and a computer lab — all under one roof. For more information, go to:


For more information:

Reg Baker, Ph.D., Executive Director
Marketing Research Institute International
5073 Red Fox Run
Ann Arbor, MI 48105
Phone: +1 734.418.0056   
E-Mail: rbaker AT

Pamela C. Bracken, Department Head
The University of Georgia
1197 S Lumpkin St
Athens, Georgia 30602-3603 USA
Phone: +1-706-583-0424
E-Mail: pam.bracken AT

Follow MRII on Twitter as @MRII_UGA