
2025 STAFF PROFESSIONAL DEVELOPMENT CONFERENCE
Public Impact to Posts – Social Media Strategies to Tell Your Story
The units of Public Service and Outreach are active on social media, sharing the work of our amazing faculty and staff. This session will cover how to amplify your unit’s work and develop content to tell your own PSO story!
Learning Objectives:
- Learn how to engage with PSO social media accounts
- Build your social media presence with best practices
Presenters:

Mary Grace Feldman, Digital Media Strategist, Office of the Vice President of Public Service and Outreach, University of Georgia
Mary Grace Feldman serves as the digital media strategist in the Office of the Vice President for Public Service and Outreach. In this role, she creates content for social media, updates the website and conducts analyses to determine the reach of PSO across the web. She has a master’s degree in integrated advertising and public relations from UGA and eight years of experience in graphic design. Feldman majored in public relations for her undergraduate degree and minored in human development and family sciences.

Catherine Elrod, Public Relations Coordinator, J.W. Fanning institute for Leadership Development, University of Georgia
Catherine Elrod, who goes by “Cat,” works to highlight Fanning Institute programs and activities through marketing collateral, social media and content creation. While she works with a multitude of programs at Fanning, Elrod specifically works with the Embark program, leading its social media accounts and marketing presence online andin person. Before joining the Fanning Institute, she worked as a marketing account manager for the Georgia Department of Economic Development and spent a few years in local television as a host and producer.
Session 1 Options
- Balancing Work and Home: How to Thrive
- Public Impact to Posts – Social Media Strategies to Tell Your Story
- Better Together: Boosting Team Communication through Self-Awareness and Feedback
- Managing Your Own Professional Development
- Microsoft Teams – Tips and Tricks
- Integrating AI and GenAI Solutions into Work Routines
- Introduction to Microsoft’s Power BI
- Using Data to Make a Difference
- Fundraising@PSO: An Overview and Guide to Being Involved
Session 2 Options
- Never Not Working: Why Our Always-On Culture is Bad for Business and How to Fix It
- Making it Click: How to See and Take Great Photos
- Conversations that Count: Thriving Through Workplace Tension
- Retirement 101
- How Can I Get the Most Out of MS Excel?
- Integrating AI and GenAI Solutions into Work Routines
- Introduction to Microsoft’s Power BI
- Navigating Change in the Workplace
- Opportunities for Creative Engagement in PSO