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Practitioners interested in strengthening their core skills in marketing research (new and mid-level) can expand their knowledge of the marketing research core body of knowledge (MRCBOK ©). Experienced researchers will find it an invaluable continuing education resource, while marketing/product managers and others who interact with the marketing research function can develop a solid foundation in the discipline.

Test your current knowledge with our online diagnostic quiz to see how Principles of Market Research can help increase your competitive edge. For free access to the quiz, just fill out the brief form below to receive updates on the program. The fields marked with a red asterisk are required.