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As the market research industry evolves into an era of hyper-connectedness, the loss of enthusiasm to take part in information sharing activities in a structured setting (i.e., survey questionnaires) is a huge barrier to both data quality and ability to produce reliable sampling of many populations.

In this white paper we examine this problem from a number of different perspectives.

Each segment (in this whitepaper) is designed to feature research-on-research that may illuminate the underlying causes for a low level of engagement as well as raise potential solutions that may be used to launch an industry dialogue for resolving these issues.

For free access to the report, just fill out the brief form below to receive updates on the program. The fields marked with a red asterisk are required.