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The MRII surveyed 129 market researchers from the US, UK, and Australia to better understand career satisfaction, growth opportunities, and learning preferences. Not quite half of researchers surveyed (47%) were very or completely satisfied with their job overall. Respondents rated their satisfaction across 13 aspects of their jobs, with key strengths being opportunities to learn and freedom to innovate. Weaknesses were pay, opportunities for advancement, workload, and expectations set for work.

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