As the market research industry evolves into an era of hyper-connectedness, the loss of enthusiasm to take part in information sharing activities in a structured setting (i.e., survey questionnaires) is a huge barrier to both data quality and ability to produce reliable sampling of many populations.
In this white paper we examine this problem from a number of different perspectives.
Each segment (in this whitepaper) is designed to feature research-on-research that may illuminate the underlying causes for a low level of engagement as well as raise potential solutions that may be used to launch an industry dialogue for resolving these issues.
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