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Digital marketers are in high demand in the job market. Select any of these courses to build a solid foundation in the fundamentals of digital marketing. Then, you’ll drill down to master one of nine specialized digital marketing skills. When you complete the course, you’ll be prepared for the exam that earns you an esteemed credential: Online Marketing Certified Associate (OMCA®). All courses include an exam voucher.

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In digital marketing, engaging prospects with valuable content is a vital skill. Learn how to create targeted, engaging content across multiple mediums and to tailor the content for each platform it is delivered on.

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Learn strategies for conversion planning and design structure, building momentum and dialog with your audience, and analyzing and measuring your efforts.

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The course covers everything you need to know to get started in display advertising—such as identifying what ad options are the best for your campaigns, how to utilize cookies, and how remarketing campaigns work.

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To excel in reaching potential customers, learn the pillars of compelling email campaigns: copywriting, testing, deliverability, and techniques for maximum conversion.

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Learn how to find, engage, and convert prospective customers in the mobile marketing landscape. Industry experts will explain how to attract customers using their devices to browse, purchase, and post product reviews.

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Pay-Per-Click (PPC) advertising allows you to deliver a timely marketing message to an engaged audience. This course covers PPC marketing tactics that will get the right message in front of the right people and influence them to take action.

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With Search Engine Optimization (SEO) training, you’ll be much more effective in reaching customers through organic search. You’ll learn how to make websites “crawlable,” how to optimize for your desired keywords, and how to build authority for a website.

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Learn how to leverage social media to increase your company’s revenue. The course covers social sharing, influencing followers to become advocates, social media measurement and analytics, blogging, online reputation management, and much more.

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Learn how to leverage data to analyze, provide context for, and increase observed marketing successes. Topics include key performance indicators (KPIs), analytics techniques, segmentation, qualitative research, experimentation and testing, and industry models.