The explosion of new technologies has transformed selling activities within any sales team. Tools, data, analytics, protocols, and processes now play as significant a role as persuasion and persistence. This program explores the science behind these activities and the data-driven strategies for developing, managing, and converting sales leads and pipelines into revenue.

Delivered entirely online, our 10-week Sales Development program is taught by industry experts and covers all critical areas required to sell more efficiently and effectively.

Visit GreenFig's UGA Sales Development website for complete course details.


Format: Online

Hours: 70

Credits: 7.0 CEUs

When: Monthly Start Dates

Cost: $2,150

Whether focused on a new job search, switching careers, or advancing your current role, our course will prepare you to succeed and meet your unique career goals by exploring the following topics.

  • Sales Development Strategies & Methodologies: Define sales techniques, customer value propositions, market research, and uncover customer insight.
  • Sales Performance Metrics & KPIs: Identify the metrics required to ensure optimal sales development performance.
  • Targeting Strategy and Tactics: Identify ideal customer profiles, create customer personas, and explore the various tactics to generate leads.
  • Lead & Pipeline Management: Explore the components and benefits of lead management to ensure a healthy pipeline.
  • Tools & Technology: Identify the various tools and technology to boost sales productivity.
  • The Art of Storytelling: Communicate effectively through the power of story and speaking to customer pain points.
  • Selling with Emotional Intelligence: Define emotional intelligence, explore why it matters, and how it relates to sales performance.
  • Sales Career Strategy & Coaching: Map various paths and prepare for career advancement opportunities and the interview process.

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