The explosion of new technologies has transformed selling activities within any sales team. Tools, data, analytics, protocols, and processes now play as significant a role as persuasion and persistence. This program explores the science behind these activities and the data-driven strategies for developing, managing, and converting sales leads and pipelines into revenue.

Delivered entirely online, our 10-week Sales Development program is taught by industry experts and covers all critical areas required to sell more efficiently and effectively.

Offered through a partnership between the University of Georgia Center for Continuing Education and Ziplines Education.


Format: Online

Hours: 70

Credits: 7.0 CEUs

Cost: $2,150

Whether focused on a new job search, switching careers, or advancing your current role, our course will prepare you to succeed and meet your unique career goals by exploring the following topics.

  • Sales Development Strategies & Methodologies: Define sales techniques, customer value propositions, market research, and uncover customer insight.
  • Sales Performance Metrics & KPIs: Identify the metrics required to ensure optimal sales development performance.
  • Targeting Strategy and Tactics: Identify ideal customer profiles, create customer personas, and explore the various tactics to generate leads.
  • Lead & Pipeline Management: Explore the components and benefits of lead management to ensure a healthy pipeline.
  • Tools & Technology: Identify the various tools and technology to boost sales productivity.
  • The Art of Storytelling: Communicate effectively through the power of story and speaking to customer pain points.
  • Selling with Emotional Intelligence: Define emotional intelligence, explore why it matters, and how it relates to sales performance.
  • Sales Career Strategy & Coaching: Map various paths and prepare for career advancement opportunities and the interview process.

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For complete course dates and details, please visit Ziplines Education's UGA Sales Development website.

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