Join Us for a Webinar

Certificates and certifications are common tools for professional development in many industries. But many professionals in the market research/insights profession aren’t familiar with these powerful approaches to advancing their careers.

Join two experts in the field of market research education as they de-mystify the process of certification.


Format: Online Webinar

When: Nov. 17, 2021

Time: 12:00 p.m. EDT

Cost: $0

What you will learn:

  • How certification can deepen your knowledge, enhance your skills, and advance your career
  • A step-by-step roadmap for getting certified through major industry associations (such as the Insights Association)
  • Although the webinar will focus on certification in the US, it will also touch on global options


Stephen Kraus

Stephen Kraus, Executive Director of MRII

Steve is Executive Director for the Market Research Institute International – a non-profit organization devoted to education and training in the market research profession. A veteran of the field, Steve has worked with many of the world’s leading brands to make better data-driven decisions. Author of three books, Steve teaches Marketing Intelligence at the University of San Francisco, and holds a Ph.D. in social psychology from Harvard University.



Pamela Bracken

Pamela Bracken, Public Service Professional, University of Georgia for Continuing Education

Pam develops and manages several non-credit, CEU-awarding programs that provide outreach and educational services to domestic and global adult learners. One of her signature portfolios includes fourteen market research and insights self-study courses.

Course Information

Course Number: 


Course Date Info: 

This complimentary Webinar is on Wednesday, November 17, 2021, at 12:00 P.M. (Eastern Daylight Time). You must preregister to participate. Cannot attend? Register anyway, and you'll receive a link to the archived recording.

Details are subject to change.

Course Fee(s): 

$0 – The webinar is complimentary for preregistered participants.