Learn to choose the right data collection method and execute it well.

Principles Express: On-Demand Market Research Education logoThe Quantitative Data Collection Methods course will teach you how to choose the most appropriate data collection method given your audience, the topic area of your research, and the methodology you plan to use. Choosing the right data collection method is critical to the success of any research. This course will help you explore your options for quantitative methods.

Snapshot

Format: Online

Credits: 1.0 CEU

When: Start anytime

Cost: $359 - $329

After completing this course you should be able to:

  1. Demonstrate knowledge of the different quantitative survey methods available to market researchers including online, mobile, telephone, in-person, and mail.
  2. Discuss the opportunities and challenges presented by the widespread use of mobile devices.
  3. Select appropriate quantitative methodologies based on the specific project needs.
  4. Describe techniques for improving survey response rates.
  5. Explain and classify the different observational methods used by market researchers including in-person observation and passive data collection.
  6. Describe the relative advantages and disadvantages of observational methods and compare them to survey methods.
  7. List the key milestones that are required to complete quantitative studies.
  8. Discuss the key considerations involved in implementing surveys and observational methods when doing global Market Research.

Successful enrollees earn a Digital Badge and 1.0 University of Georgia Continuing Education Unit (CEU).

Who Should Attend?

  • Entry-level researchers looking for a solid introduction to quantitative data collection.
  • Mid-level staff seeking to expand their skillset.
  • Experienced researchers looking to catch up with the latest developments.
  • Corporations seeking professional development options for their internal training portfolio.
  • Supplier-side researchers seeking courses for new-employee onboarding.
  • Researchers who lead or contribute to project design.
  • Analysts needing to understand how a data collection method can create bias.
  • Client-side researchers responsible for writing RFPs and evaluating proposals.
  • People just entering the research field who want to understand the full process of market research from beginning to end.

Course Information

Course Number: 

90059

Course Date Info: 
Course Format: 
Online
Course Fee(s): 

$359 - Standard Fee

$329 - Association Discount (Members* of: Insights Association; ESOMAR; Intellus Worldwide; ARF; AMA, AMSRS, CRIC, and the attendees of TMRE 2019 and IIeX NA 2019.)

$50 - One-Month Extension (only one extension is granted per participant)

*Membership/Attendance will be verified.

Prepayment is required to be registered. Prices listed are per person (US Funds). Prices are subject to change.

Pete Cape – Global Knowledge Director, Dynata

Pete CapePete has over 25 years’ experience in Market Research. Initially a specialist in international telephone research, he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since. Joining Survey Sampling (now known as Dynata) in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars, and training workshops around the globe and a regular contributor to research and marketing publications.