Web Analytics and Search Engine Marketing

Search engines are the primary way people find the products and services they want to buy. 

A new UGA-developed course, Web Analytics and Search Engine Marketing, shows you how to turn Google’s search engine into a powerful generator of website traffic, leads, and ultimately, new revenue for your organization.   


  • Format: Classroom

    Hours: 12 hours / 1.2 CUEs

    Where: UGA's Gwinnett Campus

    When: October 16 & 23, 2014

    Cost: $595 + textbooks

When a new website is launched, the real work has just begun in maximizing its value.  After this two-day course, you’ll understand:

  • how search engines work
  • the keyword path to purchase
  • how to select keywords
  • the merits of paid vs. organic listing
  • how to use SEM strategically
  • how to gain insights into what your site’s visitors were searching for
  • how to create a Google Adwords Account
  • how to improve organic SEO placement
  • how to write effective Adwords Ads
  • how to use Google Analytics to measure results
  • and much more!

Who Should Attend?

  • Business owners and managers who want to help their organizations attract new customers and get more sales.
  • Anyone who seeks in-depth, practical knowledge on generating more website traffic and measuring results.
  • Anyone who has the responsibility for measuring their website’s performance or justifying its budget.
  • Anyone who wants to increase their knowledge of online marketing strategies. 

Course Information

Course Date: 
Thursday, October 16, 2014 - Thursday, October 23, 2014
Course Date Info: 

Thursdays, 9:00 a.m. to 4:00 p.m. 

Course Format: 
University of Georgia Gwinnett Campus
2530 Sever Rd NW, Lawrenceville, GA 30043
United States
Course Fee(s): 

$595 (The course fee does not include the three required textbooks; see textbook requirements below) 

Continuing Education Information: 

Successful graduates will earn 1.2 Continuing Education Units (CEUs) from the University of Georgia. Definition of CEU 

Brent Laminack is currently the co-owner of 3by400, a web design company. Previously, he has served as CTO and CIO at several organizations around Atlanta. He has taught computer training continuing education since 1990 at Georgia Perimeter College, Georgia Tech and Emory. Brent has a degree in Physics and has been a Unix and database administrator since the early '80s. He has been involved with the local Unix Users' group, PHP, Joomla, and Linux groups. 

Advanced Web Metrics with Google Analytics (Third Edition) by Brian Clifton 

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing by Heather F. Lutze

Google’s Beginner’s Guide to SEO (free download)