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Free Research Report DownloadThe University of Georgia and MRII offer a series of highly-acclaimed online certificate courses that cover the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills that comprise the Market Research process. The courses are endorsed by ESOMAR and the Insights Association.

The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher.

These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge with in an engaging interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.

Online certificate programs

Nearly 9,000 researchers from 104 countries have enrolled in this program, which teaches the core skills needed to design and conduct impactful Market Research. This course is PRC approved.

This course's curriculum covers the world of market research as practiced in the pharmaceutical, biotech, and medical device industries worldwide. Real-world examples explain the differences between pharmaceutical research and research in other industry sectors. This course is PRC approved.

This Principles Express+ bundle includes three Principles Express Courses: 

  1. Introduction to Data Analysis,
  2. Advanced Analytic Techniques, and
  3. Working with Secondary Data: Syndicated and Big Data.

In this unique bundle of three courses you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. You also will learn about the many secondary data sources now available to you, including the increasing availability of syndicated data and what is popularly referred to as “big data.”  This online certificate course is PRC approved for 36 hours.

Online Principles Express courses

In this online Principles Express course you will learn about a variety of the most common advanced analytical techniques in use today, when to use them and what they can tell us about the business problem under study. This online course is PRC approved for 12 hours.

This new Principles Express course will teach you how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This online course is PRC approved for 10 hours.

In this Principles Express course, you will learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. This online course is PRC approved for 12 hours.

Due to the increased globalization of businesses, there is an increased need for global market research. This Principles Express course will introduce concepts and best practices for conducting global research with confidence. Anticipated course release in mid-2019.

In this Principles Express course you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. This online course is PRC approved for 12 hours.

In this course you will learn about the broad set of activities that define “market research.” It is an essential introduction for individuals just entering the field as well as those who may have some experience under their belts but want a broader view. This online course is PRC approved for 14 hours.

Without a solid design, the execution and delivery of research are never going to meet expectations. This course will enable you to identify the issue a business faces, determine information needs, develop research objectives and hypotheses, and determine the best way to achieve the research objectives. This online course is PRC approved for 9 hours.

This Principles Express course will give you the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. This online course is PRC approved for 9 hours.

Matching your data collection method to the business problem and the target population is a critical step in research design. This Principles Express course covers all the options with sound advice for making the right choice. This online course is PRC approved for 10 hours.

In this Principles Express course you will learn the basic principles to apply when designing and drawing samples that represent your target audience. It teaches the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling. This online course is PRC approved for 9 hours.

In this Principles Express course you will learn about the many secondary data sources available to you, including those popularly referred to as “big data.” This online course is PRC approved for 12 hours.

As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.

PRC Professional Researcher CertificationGraduates of the Principles of Market Research and Principles of Pharmaceutical Market Research course receive an automatic examination exemption to the PRC (Professional Researcher Certification) program. If you have any questions about PRC, please contact certificationATinsightsassociation.org or dial +1-202-800-2545.

Qualified Professional Researcher LogoQualified Professional Researcher: Graduates of the Principles of Market Research and Principles of Pharmaceutical Market Research course (also holding membership to AMSRS (Australia) are eligible for an exemption from sitting the AMSRS QPMR exam. Contact the QPR Manager at 02 9566 3100 or by email at qpr@amsrs.com.au for more details.