The University of Georgia and MRII offer a series of highly-acclaimed online certificate courses that cover the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills that comprise the Market Research process. The courses are endorsed by ESOMAR and the Insights Association.
The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher.
These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge with in an engaging interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.
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As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.
Graduates of the Principles of Market Research course receive an automatic examination exemption to the IPC (Insights Professional Certification) program. If you have any questions about IPC, please contact certificationATinsightsassociation.org or dial +1-202-800-2545.
Graduates of the Principles of Market Research course can earn the Intellus Certified Master (ICM) designation. If you have any questions about ICM, contact infoATintellus.org.
The Certified Analytics and Insights Professionals of Canada (CAIP Canada) recognizes the Principles of Market Research course as a primary pathway toward earning the Certified Analytics and Insights Professional (CAIP) designation. Upon completion of the course, candidates will be well prepared to write the final exam to earn the CAIP designation.
Qualified Professional Researcher: Graduates of the Principles of Market Research course also holding membership to The Research Society (formerly known as AMSRS Australia) are eligible for an exemption from sitting the QPR exam. Contact the QPR Manager at 02 9566 3100 or by email at julieATresearchsociety.com.au for more details.