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Free Research Report DownloadThe University of Georgia offers a series of highly-acclaimed online courses that cover the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK ©) – a compilation of the underlying principles and essential skills that comprise the Market Research process.

These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge with in an engaging interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.

Summer Promotion - Register now and save 20%!
Choose either Principles of Market Research or Principles of Pharmaceutical Research and pay just $849.

Group Discounts? Yes! An additional discount is available to companies ready to register five (5) or more of their employees. Contact Pam Bracken for more details.

Online certificate programs & Principles Express© courses

Nearly 9,000 researchers from 104 countries have enrolled in this program, which teaches the core skills needed to design and conduct impactful Market Research. This course is PRC approved.

If you're conducting Market Research, you need to reach prospective participants where they "live" — on their mobile devices. Learn how the pros are using mobile market research successfully. This course is PRC approved for 10 hours.

This course's curriculum covers the world of market research as practiced in the pharmaceutical, biotech, and medical device industries worldwide. Real-world examples explain the differences between pharmaceutical research and research in other industry sectors. This course is PRC approved.

This new Principles Express© course will teach you how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This online course is PRC approved for 10 hours.

In this course Principles Express© course you will learn how the interplay of changing technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. Anticipated course release in late-2018.

Due to the increased globalization of businesses, there is an increased need for global market research. This Principles Express © course will introduce concepts and best practices for conducting global research with confidence. Anticipated course release in late-2018.

In this Principles Express© course you will learn how to prepare your data for analysis, select the most appropriate statistical methods, develop an analysis plan. This online course is PRC approved for 12 hours.

This Principles Express© course will give you the tools necessary to properly utilize qualitative approaches that yield valuable insights. Anticipated course release in late-2018.

Matching your data collection method to the business problem and the target population is a critical step in research design. This Principles Express© course covers all the options with sound advice for making the right choice. This online course is PRC approved for 10 hours.

In this Principles Express© course you will learn the basic principles to apply when designing and drawing samples that represent your target audience. It teaches the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling. This online course is PRC approved for 9 hours.

In this Principles Express© course you will learn the various secondary data sources available to you, including those popularly referred to as “big data.” Anticipated course release in mid-2018.

As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.

PRC Professional Researcher CertificationGraduates of the Principles of Market Research and Principles of Pharmaceutical Market Research course receive an automatic examination exemption to the PRC (Professional Researcher Certification) program. If you have any questions about PRC, please contact certificationATinsightsassociation.org or dial +1-202-800-2545.

Certified Marketing Research Professional logoGraduates of the Principles of Market Research and Principles of Pharmaceutical Market Researchcan earn the coveted CMRP (Certified Marketing Research Professional). CMRP - PATH 1: Post Graduate. Details about the CMRE can be downloaded from the MRIA website.

QPMR AMSRSQUALIFIED PRACTISING MARKET RESEARCHER: Graduates of the Principles of Market Research and Principles of Pharmaceutical Market Research course (also holding membership to AMSRS (Australia) are eligible for an exemption from sitting the AMSRS QPMR exam. Contact the QPMR Manager at 02 9566 3100 or by email at qpmrATamsrs.com.au for more details.