Advance in Your Company and the Industry
Market research is an evolving profession responsible for meeting a growing list of demands. Chief among them is heightened concerns about privacy and data protection.
The University of Georgia’s Ethical and Legal Issues in Market Research course will help you navigate the labyrinth of legal requirements by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. It also describes the concrete steps you should take to protect the data you collect and thereby ensure the privacy of those who participate in research.
As a graduate of the course you will be well positioned to understand your ethical responsibilities to the people whose data you collect or process, and the importance of understating the legal and regulatory requirements of countries where you acquire and process such data. This ability will help you succeed in your career and advance in an industry that is constantly changing.