Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity.

Offered through a partnership between the University of Georgia Center for Continuing Education and Education To Go.

Snapshot

Format: Online

Hours: 24

Credits: 2.4 CEUs

Cost: $159

You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!

Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

Course Information

Course Number: 

71762

Course Date Info: 

For complete course dates and details, please visit the ed2go Online Career Training web site.

Course format: 

Online

Course Fee(s): 

$159