Principles of Mobile Market Research

This new self-paced, PRC-approved, online short course from the University of Georgia and Marketing Research Institute International adds to your skillset by teaching you what you need to know about the mobile market research phenomenon.

Snapshot

  • Format: Online

    Hours: 10 hrs / 1 CEU

    When: Start anytime

    Cost: $759-$859

In only 10 hours of online, self-directed study, you will:

  • Acquire the foundation necessary to conduct successful mobile market research.
  • Develop the wherewithal to design and conduct mobile market research that leads to meaningful insights.
  • Learn to avoid bad practices that still characterize much of what is currently being done with mobile.

What the course covers

  • An overview of mobile market research applications, both qual and quant
  • The technologies that underpin and enable mobile market research
  • Designing mobile surveys that encourage people to share their opinions, photos, videos, and experiences
  • Global mobile market research
  • The future of mobile market research
  • Privacy and ethical considerations

Updated by Ray Poynter in 2015, the course is now integrated with The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers written by Ray along with co-authors Navin Williams and Sue York.

Enroll and start the course at any time, as long as you complete the full course within 30 days of starting. Graduates receive University of Georgia continuing education units (CEUs) as well as a Recognition of Program Completion from ESOMAR, MRA, and the University.

Course Information

Course Number: 

83322

Course Date Info: 

Enroll at any time

Course Format: 
Online
Course Fee(s): 

$759 —Member* Discount 

A $100 discount per participant is granted to organizations with current members in any of our supporting associations: ARF, AMA, CASRO, ESOMAR, MRA, MRIA, PBIRG, PMRG, WIN/GIA and attendees of the GreenBook’s 2014 Innovation Insight Exchange.

$859 —Standard Rate 

$50 —One-Month Extension (Only one extension is granted per participant.)

Prepayment is required to be registered. Prices listed are per person. Prices are subject to change. *Membership/affiliation status will be verified by professional association before payment is processed.

Cancellation/Refund Policy: 

You may cancel your enrollment within the first seven days and receive a refund less a $100 administrative fee, provided that you have not accessed the online course material at all. Written requests for course cancellation or transfer must be sent to student [at] georgiacenter [dot] uga [dot] edu in ordered to be processed.

Continuing Education Information: 

The University of Georgia will award 1.0 Continuing Education Unit (CEU) as well as Recognition of Program Completion for 10 program hours from MRII, MRA, ESOMAR, and the University.

This course is PRC Approved
PRC logo

The required textbook for the Principles of Mobile Market Research is:
The Handbook of Mobile Market Research Book coverThe Handbook of Mobile Market Research: Tools and Techniques for Market Researchers, by Ray Poynter, Navin Williams, and Sue York, 2014. John Wiley & Sons, Inc.
ISBN: 978-1-118-93562-0.

The textbook must be ordered separately from your course enrollment. The textbook is shipped independently of your online course access details so you should allow extra time for their delivery. You may order the textbook from any textbook vendor/supplier or you can order from MBS Direct at 1+1-573-446-5299 or +1-573 446-5254 or 1-800-325-3252 (U.S. only).

If ordering online from our suggested vendor, MBS Direct, select the following buttons/links from the MBS Direct Web site:

  • Click on Order My Books
  • Click on Princ of MOBILE Mrkt Research
  • Click on button labeled Submit Course ID Selection

Founding Organizations

MRII Marketing Research Institute International

 Marketing Research Association

ESOMAR

Supporting Associations