Principles of Pharmaceutical Market Research

The Principles of Pharmaceutical Market Research is an adaptation of The Principles of Market Research to the unique requirements of market research in the life sciences by incorporating real world case studies. Written by leading life sciences market research professionals, each case describes the background of the business issue, study objectives, methods employed, interpretation, conclusions, and key takeaways. Examples include:

• New Drug Classes — Attitude/Trial/Usage
• Research Management and Ethical & Legal Constraints in the Pharmaceutical Industry
• Global Research — Understanding Attitudes toward Cervical Cancer Vaccination
• A Pharmaceutical Data Analysis Case Study

Endorsed by all major market research industry associations, the course is regularly updated and expanded to reflect new methods and concepts in the market research industry. It offers an engaging learning experience through the liberal use of interactive exercises and continuous feedback throughout. Successful completion earns a Certificate of Program Completion and qualifies graduates for the certification programs of three professional associations worldwide.

Since 1996, more than 8,000 researchers from 104 countries have enrolled, making this the research profession's most valued and widely supported continuing education program.

This course is organized into eleven modules:

1. Marketing and Its Interface with Market Research
2. Introduction to Market Research and Planning the Research Process
3. Research Design
4. Sampling
5. Data Collection Methods
6. Measurement Approaches
7. Understanding Data Analysis
8. Advanced Data Analysis
9. Communicating Research
10. Global Market Research
11. Trends in Market Research

It also offers multiple student support mechanisms such as coach-mentors (i.e., industry practitioners), progress self-monitoring tools and self-assessments.

Successful enrollees earn 22 University of Georgia Continuing Education Units (CEUs).