Market Research Portfolio
Academic Backing Meets Industry Recognition
Developed by an academic powerhouse in collaboration with industry experts and endorsed by ESOMAR and the Insights Association, our market research portfolio helps build foundational skills or refine specific expertise. Join a global industry-recognized community to kick off or advance your market research and insights career.
Developed and offered through a special partnership with Market Research Institute International
Multiple options to choose the ideal training
Our market research portfolio offers a variety of options to meet your training needs
Most Comprehensive Option
Industry-backed Certificate
Earn a respected industry certificate in our Principles of Market Research, our signature self-paced certificate program.
Deeper Dive without full commitment
Area-specialized Bundles
Focus on developing skills in specific areas of market research with our expertly crafted Principles Express bundles.
Laser-focused training
Foundational Topic Courses
Cut to the chase with our foundational Principles Express courses and gain the specific skills you need to succeed.
Principles of Market Research
Our signature self-paced program covers the 13 topics of the Market Research Core Body of Knowledge MRCBOK™) and provides a solid foundation for new and experienced market research practitioners.
One Certificate, Multiple Industry Recognitions
Intellus Certified
Master
Graduates of the Principles of Market
Research program can earn the Intellus Certified Master (ICM) designation.
Certified Analytics and Insights Professional
CAIP Canada recognizes the Principles of Market Research program as a primary pathway toward earning the Certified Analytics and Insights Professional designation.
Qualified Professional
Researcher
The Research Society members who graduate from the Principles of Market Research program are eligible for an exemption from sitting the QPR exam.
Expertly Crafted area-specific option
Principles Express Bundles
Ready to take a deeper dive into an area of market research without having to commit to a full certificate? Gain in-demand research skills, earn credentials, and learn from trusted experts at UGA and MRII with our area-specific self-paced course bundles.
Analytics 1-2-3
Learn to prepare and analyze survey data as you build a solid foundation in regression, segmentation, perceptual mapping, and the use of big data to make impactful decisions.
Coming soon
Foundations of Quantitative
Research
Boost your skills in questionnaire design, data collection, and sampling to ensure top data quality, powerful insights, and smarter decisions that drive sales.
Coming soon
Fundamentals of Market Research
Unlock research success as you master key skills—research design, data sourcing, ethics—and boost your career.
Let Us Train Your Team
Equip your team with the research skills to adapt, innovate, and drive growth in any environment. Our flexible program is customizable to fit the needs of your team and your organization, and so is our pricing. Want to talk about the learning path that’s right for you?
Foundational courses for specific skills
Principles Express Courses
Select individual courses from our full catalog of 13 topics, or combine them to create a custom path for learning flexibility without committing to a full certificate.
Advanced Analytic Techniques
Communicating Research Results
Emerging Methods and the Future of Market Research
Ethical and Legal Issues in Market Research
Global Market Research
Introducción al Análisis de Datos
Introduction to Data Analysis
Introduction to Market Research and the Research Process
Market Research Design and Data Identification
Measurement and Questionnaire Design
Qualitative Market Research
Quantitative Data Collection Methods
Sampling in Market Research
