Academic Backing Meets Industry Recognition

Developed by an academic powerhouse in collaboration with industry experts and endorsed by ESOMAR and the Insights Association, our market research portfolio helps build foundational skills or refine specific expertise. Join a global industry-recognized community to kick off or advance your market research and insights career.

University of Georgia logo
MRII Market Research Institute International logo

Developed and offered through a special partnership with Market Research Institute International

Multiple options to choose the ideal training

Our market research portfolio offers a variety of options to meet your training needs

Most Comprehensive Option

Industry-backed Certificate

Earn a respected industry certificate in our Principles of Market Research, our signature self-paced certificate program.

Deeper Dive without full commitment

Area-specialized Bundles

Focus on developing skills in specific areas of market research with our expertly crafted Principles Express bundles.

Laser-focused training

Foundational Topic Courses

Cut to the chase with our foundational Principles Express courses and gain the specific skills you need to succeed.

Principles of Market Research

Our signature self-paced program covers the 13 topics of the Market Research Core Body of Knowledge MRCBOK™) and provides a solid foundation for new and experienced market research practitioners.

Group of men working with Paperwork on a board room table at a business meeting or seminar. The documents have financial or marketing figures, graphs and charts on them. They are all using laptops and digital tablets

One Certificate, Multiple Industry Recognitions

Intellus Worldwide Certified Practitioner Master logo

Intellus Certified
Master

Graduates of the Principles of Market
Research program can earn the Intellus Certified Master (ICM) designation.

CAIP, Certified Analytics and Insights Professionals of Canada

Certified Analytics and Insights Professional

CAIP Canada recognizes the Principles of Market Research program as a primary pathway toward earning the Certified Analytics and Insights Professional designation.

QPR logo

Qualified Professional
Researcher

The Research Society members who graduate from the Principles of Market Research program are eligible for an exemption from sitting the QPR exam.

Expertly Crafted area-specific option

Principles Express Bundles

Ready to take a deeper dive into an area of market research without having to commit to a full certificate? Gain in-demand research skills, earn credentials, and learn from trusted experts at UGA and MRII with our area-specific self-paced course bundles.

Group of people working with paperwork on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a laptop with graph and chart infographic data

Analytics 1-2-3

Learn to prepare and analyze survey data as you build a solid foundation in regression, segmentation, perceptual mapping, and the use of big data to make impactful decisions.

Professional examines financial graphs on digital interface, symbolizing data analysis and market research, highlighting importance of informed decision-making in trading

Foundations of Quantitative
Research

Boost your skills in questionnaire design, data collection, and sampling to ensure top data quality, powerful insights, and smarter decisions that drive sales.

Team of business consultants analyzing research data

Fundamentals of Market Research

Unlock research success as you master key skills—research design, data sourcing, ethics—and boost your career.

Pam at a conference in New Orleans talking to two people who are interested in Market Research. Contact Pam Bracken to learn more.

Let Us Train Your Team

Equip your team with the research skills to adapt, innovate, and drive growth in any environment. Our flexible program is customizable to fit the needs of your team and your organization, and so is our pricing. Want to talk about the learning path that’s right for you?

Foundational courses for specific skills

Principles Express Courses

Select individual courses from our full catalog of 13 topics, or combine them to create a custom path for learning flexibility without committing to a full certificate.

Paperwork and group of peoples hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. People are pointing at the data. There is a T.V. with financial data in the background

Advanced Analytic Techniques

A female business entrepreneur holding research data and presenting to her team in office

Communicating Research Results

Portrait of A Female Presenting Financial Goals For Marketing Strategy, Uses TV Set with Data Analysis, eCommerce Infographics

Emerging Methods and the Future of Market Research

A female professional sits at a desk in an office, holding a pen and reviewing documents. An open laptop is on the left, and a gavel rests on papers in front of them. Shelves with books and binders are visible in the background.
Person analyzing a financial dashboard with key performance indicators (KPI) and business intelligence (BI) charts with a business district cityscape in background

Global Market Research

Business meeting, Financial consultants discuss investment growth chart analysis in company financial reports and are planning marketing business strategies.

Introducción al Análisis de Datos

Magnifying glass and documents with analytics data lying on table , and digital virtual reality graph

Introduction to Data Analysis

Close up of people pointing to a graph with data. There is also a digital tablet and a laptop on the table.

Introduction to Market Research and the Research Process

A businesswoman presents the job with charts and graphs via a monitor.

Market Research Design and Data Identification

Top view shot of business colleagues discussing over a new project in office.

Measurement and Questionnaire Design

A person uses a laptop and points at a virtual interface displaying five satisfaction levels represented by smiley faces, ranging from sad to very happy. The person selects the happiest face, which is accompanied by five stars."

Qualitative Market Research

A person holding a mobile device with a design of lines and people images floating above

Quantitative Data Collection Methods

A hand holds a digital representation of people icons connected to various data points and graphs, symbolizing networking, data analysis, or human resources management.

Sampling in Market Research

Businessman Leads Business Meeting with Managers, Talks, uses Presentation TV with Statistics, Infographics. Digital Entrepreneurs Work on e-Commerce Project.

Working with Secondary Data: Syndicated and Big Data