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What Industry Leaders Say Many people both outside and within the research industry view it I think mistakenly as a "numbers" game, the ginning up and manipulation of data. Quite to the contrary, I believe this is a people industry. And the way to upgrade the industry is to upgrade the people working in it, and that benefits everyone.
Jack J. Honomichl, President, Marketing Aid Center, Inc.; Founder, Inside Research, "The Bible of the Marketing Research Industry" Barron's (USA)