The Principles of Market Research course helps both new and experienced market research practitioners understand the full process of research from beginning to end. This online course is completed through self-paced study and covers the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™).

This popular course is endorsed by all major market research and insights industry associations and is kept up-to-date to reflect new methods and concepts in the market research industry. It offers an engaging learning experience through interactive exercises and continuous feedback so that participants can gauge their progress throughout the course. Successful completion earns a Certificate of Program Completion and qualifies graduates for the certification designations of three global professional associations.

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Format: Online

Credits: 13.5 CEUs

When: Start anytime

Cost: $1,595 - $1,795

What You’ll Learn

The course is organized into 13 topics:

  • Introduction to Market Research and the Research Process
  • Market Research Design and Data Identification
  • Sampling in Market Research
  • Qualitative Market Research
  • Quantitative Data Collection Methods
  • Measurement and Questionnaire Design
  • Introduction to Data Analysis
  • Advanced Analytic Techniques
  • Working with Secondary Data: Syndicated and Big Data
  • Communicating Research Results
  • Global Market Research
  • Emerging Methods and the Future of Market Research
  • Ethical and Legal Issues in Market Research

Who Should Attend?

  • Anyone interested in strengthening their core skills in market research (new and mid-level)
  • Experienced market researchers in search of a quality continuing education resource
  • Marketing and product managers and others who interact with the market research function who want to develop a solid foundation in the discipline.

Course Information

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Course Date Info: 
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Course Fee(s): 

$1,795 - Standard Fee

$1,595 - Association Discount (Members* of: Insights Association; ESOMAR; Canadian Research Insights Council, The Research Society, Intellus Worldwide, QRCA, MRII Board of Directors, UGA MMR Advisory Board.)

$50 - Six-Month Extension (only one extension is granted per participant)

*Membership will be verified.

Prepayment is required to be registered. The prices listed are per person (US Funds). Prices are subject to change.