Learn the basics of qualitative market research—when to choose it, how to select the most appropriate method, and how to execute your project
Being well versed in qualitative market research techniques is increasingly a must for every researcher. Effective qualitative research can yield robust insights into the “why” behind various respondent behaviors, perceptions and motivations. In cases where quantitative research can only scratch the surface, qualitative research can effectively surface ideas and hypotheses.
Credit: 0.9 CEU
When: Start anytime
Cost: $329 -$359