Learn the many secondary data sources available to you, including those known as “big data.”
This online Principles Express course introduces the many secondary data sources available to you. You will learn about the value and challenges you might encounter when linking primary and secondary data, and gain insights into the “big data” world in which businesses now operate.
Driven by the growth of big data, secondary data is getting increasing attention from the market research industry. This course will give you perspectives on how to stay at the forefront of that growth.