Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too. In this course, you'll learn to use Google Analytics to make the most of your online traffic. (Offered through a partnership between the University of Georgia Center for Continuing Education and Education To Go.)

Snapshot

Format: Online

Hours: 24

Credits: 2.4 CEUs

Cost: $159

You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Course Information

Course Number: 

71762

Course Date Info: 

For complete course dates and details, please visit the ed2go Online Career Training web site.

Course Format: 
Online
Course Fee(s): 

$159