About this course
What you’ll learn
After completing this course you should be able to:
- Demonstrate knowledge of the different quantitative survey methods available to market researchers including online, mobile, telephone, in-person, and mail.
- Discuss the opportunities and challenges presented by the widespread use of mobile devices.
- Select appropriate quantitative methodologies based on the specific project needs.
- Describe techniques for improving survey response rates.
- Explain and classify the different observational methods used by market researchers including in-person observation and passive data collection.
- Describe the relative advantages and disadvantages of observational methods and compare them to survey methods.
- List the key milestones that are required to complete quantitative studies.
- Discuss the key considerations involved in implementing surveys and observational methods when doing global Market Research.
Who should attend?
- Entry-level researchers looking for a solid introduction to quantitative data collection.
- Mid-level staff seeking to expand their skillset.
- Experienced researchers looking to catch up with the latest developments.
- Corporations seeking professional development options for their internal training portfolio.
- Supplier-side researchers seeking courses for new-employee onboarding.
- Researchers who lead or contribute to project design.
- Analysts needing to understand how a data collection method can create bias.
- Client-side researchers responsible for writing RFPs and evaluating proposals.
- People just entering the research field who want to understand the full process of market research from beginning to end.
Continuing Education Information
Students successfully completing graded components earn a Digital Badge (Opens in a new window) and 1.0 University of Georgia Continuing Education Unit (Opens in a new window) (CEU) from The University of Georgia.
As a graduate of the course you will be recognized by industry associations, employers, peer groups and other professionals as understanding how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This recognition will help you advance in your company and the industry.
CAIP Canada (Opens in a new window) also recommends the course for candidates looking to fill in the gaps or gain a refresher in specific areas.
Requirements & policies
Accommodations
The University of Georgia Center for Continuing Education is committed to providing equal access to continuing education programs for students living with permanent or temporary disabilities. Learn more about the program accommodations (Opens in a new window).
Schedule
Enroll at any time and complete the course’s required graded components within 30 days.
Fees & funding information
$359 – Standard Fee
$329 – Association Discount (Members* of: Insights Association; ESOMAR; Canadian Research Insights Council, The Research Society, Intellus Worldwide, QRCA, AMAI, WAPOR-Latinoamérica, MRII Board of Directors, UGA MMR Advisory Board.)
$50 – One-Month Extension (only one extension is granted per participant)
*Membership will be verified.
Prepayment is required to be registered. The prices listed are per person (US Funds). Prices are subject to change.
Technology
Take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a browser such as Chrome (Opens in a new window), Firefox (Opens in a new window), Microsoft Edge (Opens in a new window), or Safari (Opens in a new window) and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer’s current software configuration is compatible, see System & Software Requirements (Opens in a new window).
Prerequisites
There are no prerequisites for enrolling in Quantitative Data Collection Methods.
Textbooks
(not required)
Malhotra, Naresh K., Essentials of Marketing Research: A Hands-On Orientation, Pearson Education: Upper Saddle River, NJ. ISBN-13: 978-0-13-340182-0 (digital subscription edition)
Included in the online course are suggested reading assignments from the above textbook. These readings are not required content and will not be part of the testing for the course. The textbook suggestions are simply intended to add additional depth to your understanding of the topic.
Details are subject to change.
People & organizations
Author
Pete Cape – Global Knowledge Director, Dynata
Pete has over 25 years’ experience in Market Research. Initially a specialist in international telephone research, he was a founder member of TNS Interactive in the late nineties and has concentrated on online research ever since. Joining Survey Sampling (now known as Dynata) in 2005 he oversaw the rapid development of their online business in the UK and became Global Knowledge Director in 2006. He is a frequent speaker at conferences, seminars, and training workshops around the globe and a regular contributor to research and marketing publications.
Supporting associations
Founding Organizations
Proud Corporate Sponsors of MRII
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Contact us + FAQs
FAQ
View the most frequent questions asked by our learners
Cancellation Policies
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Financial and Military Assistance
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