About this course
What you’ll learn
This dynamic hybrid experience blends the flexibility of self-paced online learning with the energy and impact of live instruction via Zoom.
You will be enrolled in Evolving Methods in Market Research, a brand new, 12-hour, self-paced online course from the University of Georgia and MRII, and then deepen your learning in two live online sessions led by the course author, Niels Neudecker, PhD.
- The first live training focuses on framing the future of insights through guided discussion and real-world examples.
- The second live training offers hands-on experience with emerging technologies, including Synthetic Data and Digital Personas, giving participants practical exposure to tools shaping the next era of research.
In this self-paced + live experience, you will explore emerging research methods designed for today’s fast-moving data-rich environment. You will examine how artificial intelligence, behavioral science, and digital technologies are reshaping the ways insights are generated and applied. The course equips you with expertise in ethical best practices, data integration strategies, and evaluation frameworks that help you test and adopt new tools with confidence. You will also build the capabilities needed to serve as a trusted advisor and help create innovation-ready organizations. Whether you are refining your current approach or preparing for future roles, this course will help you stay ahead.
You will:
- Explore the forces driving innovation across the research industry, including rapid technological advancement and shifting consumer behaviors.
- Examine emerging methods such as generative artificial intelligence, augmented artificial intelligence, neuroscience, and behavioral economics.
- Learn frameworks for evaluating and piloting new tools, including the CALM model and the Fit for Purpose model.
- Review case studies to understand real-world applications.
- Understand what it takes to evolve from insight provider to strategic change agent.
- Learn strategies for integrating attitudinal and behavioral data using triangulation and data engineering.
- Discover how research roles are evolving and what this means for skills such as prompt engineering, data translation, and strategic advising.
Why It Matters
- Build confidence as you navigate new research methods without relying on hype.
- Understand when emerging tools offer value and when traditional approaches remain essential.
- Strengthen your ability to advise stakeholders on method selection and thoughtful research design.
- Stay relevant as research roles shift toward strategic partnership, consultation, and decision support.
Learning objectives
After completing this course, you should be able to:
- Recognize the changing consumer habits that require adapted research methods.
- Describe Artificial Intelligence as a broad subject. Demonstrate the usage capabilities of AI within market research.
- Describe examples of behavioral economics.
- Understand how evolutions in behavioral data (big data) can supplement market research.
- Describe issues with synthetic responses and possible mitigation strategies.
- Describe social listening.
- Understand emerging data privacy considerations – data privacy best practices in market research.
- Describe appropriate testing procedures for new market research technology and methods.
- Assess the usefulness and efficacy of new market research methodologies.
- Describe the role of the trusted advisor.
- Describe the use of dashboards/data tech to unlock the full power of agile research.
Who should attend?
- Entry-level researchers looking for a general understanding of the evolving methods in the Market Research industry.
- Mid-level staff seeking to determine which evolving methodologies and approaches they could use to grow their careers.
- Experienced researchers looking to catch up with the latest developments and position their skillset for future growth.
- Corporations and supplier-side companies seeking professional development options for their internal training portfolio.
- Analysts seeking to understand how to evaluate and implement new research methods and technologies.
Continuing Education Information
Students successfully completing graded components earn a Digital Badge (Opens in a new window) and 1.7 University of Georgia Continuing Education Units (Opens in a new window) (CEUs) from The University of Georgia.
As a graduate of this course, you’ll demonstrate an understanding of how emerging research methods are shaping the industry and how to apply them responsibly in real-world contexts. This knowledge supports your credibility with peers, stakeholders, and employers by showing your ability to evaluate new tools, adapt to change, and contribute more strategically to research design and decision-making.
Requirements & policies
Completion Requirements
To successfully complete this course, you must:
- Complete all the course’s graded components by the course ending date.
- Attend the two scheduled live sessions via Zoom
No partial credit is awarded.
Note: Throughout the online course, we present 150+ external resources, a combination of articles, books, podcasts, videos, etc. Most of the industry-rich examples are for your optional self-exploration and are not required to earn your digital badge and CEU credit. We have noted when videos, podcasts, and articles are required. After your course studies conclude, please feel free to print a copy of the “Further Materials” lists for your self-exploration. We have noted when videos, podcasts, and articles are required to view, read, or listen.
Fees & funding information
$595 – Early Bird Fee (Available until April 30, 2026)
$700– Standard Fee
Cancellation or refund
We will issue a refund, minus a $100 processing fee, for cancellations made at least 15 days prior to the session start date. No refunds will be issued for cancellations made fewer than 15 days before the session begins. All cancellation and refund requests must be submitted via email to gc-student@uga.edu. If the Georgia Center cancels the program, a full refund of the enrollment fee will be issued.
Technology
Take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a browser such as Chrome (Opens in a new window), Firefox (Opens in a new window), Microsoft Edge (Opens in a new window), or Safari (Opens in a new window) and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer’s current software configuration is compatible, see System & Software Requirements (Opens in a new window).
People & organizations
Author
This course is offered by the University of Georgia and the Market Research Institute International (MRII), leaders in online education for market research and insights professionals. Evolving Methods in Market Research is our newly released course, designed to help insights professionals stay current as research methodologies, technologies, and industry expectations rapidly evolve. The live online training will be led by the course’s lead author, Niels Neudecker, PhD, Managing Director of Human8.
Prices, course details, dates, and times are subject to change.
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