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Students successfully completing graded components earn a Digital Badge and 0.9 University of Georgia Continuing Education Unit (CEU) from The University of Georgia.
As a graduate of the course you will be recognized by industry associations, employers, peer groups and other professionals as understanding how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This recognition will help you advance in your company and the industry.
This course offers continuing education for research practitioners. If you are IPC Certified through the Insights Association (IA), this course qualifies for continuing education.
|CAIP Canada also recommends the course for candidates looking to fill in the gaps or gain a refresher in specific areas.|
There are no prerequisites for enrolling in Research Design and Data Identification. However, prospective enrollees might also consider our course, Introduction to Market Research and the Research Process. See Principles Express courses for more details.
To take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a Windows or Macintosh-based browser. A robust browser such as Chrome, Firefox, Microsoft Edge, or Safari and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer's current software configuration is compatible, see System & Software Requirements.
Suggested Textbook (not required)
Malhotra, Naresh K., Essentials of Marketing Research: A Hands-On Orientation, Pearson Education: Upper Saddle River, NJ. ISBN-13: 978-0-13-340182-0 (digital subscription edition)
Included in the online course are suggested reading assignments from the above textbook. These readings are not required content and will not be part of the testing for the course. The textbook suggestions are simply intended to add additional depth to your understanding of the topic.