About this course
What you’ll learn
This three-course bundle provides an overview of key data collection methods and strategies for minimizing bias. It covers selecting appropriate sampling techniques, designing effective surveys and discussion guides, and ensuring ethical practices. By the end, you’ll be equipped to turn curiosity into actionable insights through rigorous data collection and analysis.
The three topical courses that make up this bundle are:
Sampling in Market Research The first course of this bundle will teach you how to select the best sample for your research project. It covers understanding how well the sample represents your target population and how potential sample biases can impact your results. A reliable sample is the foundation of effective research, and this course will help you learn the key elements of a high-quality sample as well as the right questions to ask your sample supplier.
Quantitative Data Collection Methods
The second course of this bundle will teach you how to select the most suitable data collection method based on your audience, research topic, and planned methodology. Choosing the appropriate data collection method is vital for the success of any research. The curriculum outlines various data collection options, detailing their pros and cons, and then addresses practical considerations, including:
- Global considerations
- B2B considerations
- Healthcare considerations
- Ethical considerations
- Response rate considerations
Measurement and Questionnaire Design
The third, and last, course of this bundle teaches you the alchemy behind formulating questions that capture accurate responses and lead to actionable insights. Transform your curiosity into a powerful instrument for knowledge acquisition; learn how to write survey instruments and discussion guides that will lead to producing quality results.
Who should attend?
- Entry-level and beginner researchers seeking a comprehensive overview of the market research process, including sampling, data collection, and questionnaire design.
- Mid-level staff aiming to expand their skillsets and experienced researchers wanting to stay current with the latest developments.
- Corporate teams and market researchers in client-facing roles looking for professional development and career advancement.
- Researchers involved in planning, executing, or managing research projects, including supplier-side onboarding and client-side proposal evaluation.
- Analysts interested in understanding sampling bias, questionnaire design best practices, and key concepts to enhance communication with clients and sample providers.
- Leaders and contributors to project design.
Continuing Education Information
When you complete all the graded components, you will earn a Digital Badge (Opens in a new window). You will also be awarded 3.6 Continuing Education Units (Opens in a new window) (CEU) by The University of Georgia and earn a digital Certificate of Program Completion awarded by the University of Georgia, Market Research Institute International (Opens in a new window) (MRII), IA, and ESOMAR.
As a graduate of the course, you will be recognized by industry associations, employers, peer groups, and other professionals for having a strong foundation in quantitative research and analysis, which will help you advance in your company and industry.
Requirements & policies
Schedule
Enroll at any time and complete the required graded components within 90 days.
Fees & funding information
$689 – Promotional Fee (limited-time)
$989 – Standard Fee
$859 – Association Discount*
$50 – One-Month Extension (only one extension is granted per participant)
* Membership in one of the following organizations is required and will be verified: Insights Association, ESOMAR, Canadian Research Insights Council, The Research Society, Intellus Worldwide, QRCA, AMAI, WAPOR-Latinoamérica, MRII Board of Directors, and UGA MMR Advisory Board. Prepayment is required to register.
Prices are per person, in US funds, and subject to change.
Technology
To ensure the best experience and make the most of the learning resources and features, we recommend using an up-to-date browser like Chrome, Firefox, Microsoft Edge, or Safari, along with a fast internet connection. To check your computer’s compatibility, see System & Software Requirements (Opens in a new window).
Prerequisites
Although there are no prerequisites for enrolling in Foundations of Quantitative Research, the course assumes some familiarity with research design, which is covered in a separate course, Market Research Design and Data Identification.
Textbooks
Suggested (not required)
- Malhotra, Naresh K., Essentials of Marketing Research: A Hands-On Orientation, Pearson Education: Upper Saddle River, NJ. ISBN-13: 978-0-13-340182-0 (digital subscription edition)
The online course offers suggested reading assignments from the textbook mentioned above, but they are neither mandatory nor part of the course’s testing requirements.
Details are subject to change.
People & organizations
Authors
Keith Phillips is Dynata’s Director of Research Science, leading primary research, client assistance, training, and sampling initiatives. Previously, he was a Senior Research Manager at OTX Research (2004-2010). He is a frequent presenter at industry events and holds a B.S. in Business Administration (Marketing) from the University of Connecticut. Visit Keith’s LinkedIn profile.
Pete Cape, retired Global Knowledge Director at Dynata, boasts 30 years in market research. A pioneer in online research with TNS Interactive, he joined Survey Sampling (now Dynata) in 2005, overseeing online growth and becoming Global Knowledge Director in 2006. He is a prolific speaker and contributor to industry publications. Visit Pete’s LinkedIn profile.
David Ashley manages the Human Capital Data Analytics Division for the U.S. Department of Homeland Security, overseeing analytics for its 200,000-person workforce. His prior roles include FEMA, U.S. Customs and Border Protection, and the U.S. Small Business Administration. He teaches at George Washington University and the University of Maryland and authored a market research textbook. He holds degrees from UNC and UNM. Visit David’s LinkedIn profile.
Jeffrey Henning, IPC, former Executive Director of the Market Research Institute International (MRII), is a recognized expert in quantitative market research with over 30 years of experience. A serial entrepreneur, he co-founded Perseus Development Corporation and Vovici and founded Researchscape International. He is an Insights Association and AAPOR member and was the first recipient of the MRA’s Impact award. Visit Jeffrey’s LinkedIn profile.
Stephen Kraus, Ph.D., is an Assistant Professor of Marketing at the University of San Francisco and former Executive Director of MRII. A leading expert in consumer insights and digital trends, he is the author of three books and a TEDx speaker. He has received teaching awards at USF. Visit Stephen’s LinkedIn profile.
Supporting associations
Founding Organizations:
Proud Corporate Sponsors of MRII
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Supporting Organizations
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