About this course
What you’ll learn
After completing this course you should be able to:
- Describe the framework of internal and external environmental factors — marketing, sociocultural, governmental, legal, economic, structural, and informational — that affect global research, and explain how each may impact steps in the research process.
- Describe the problems and various approaches involved in the design and management of global research projects, including the coordination of fieldwork.
- Give examples of secondary data sources — particularly Internet resources — available for global research and factors that should be taken into account when evaluating them.
- Describe the application (including availability and appropriateness) of different data collection methods (telephone, in-person, online, mobile, mail survey, etc.) in global research.
- Describe how sample options available for online and mobile research vary globally.
- Explain the role qualitative research plays in global research and give examples of differences among countries when using qualitative methods globally.
- State special challenges of executing experimental (causal) research in a global setting.
- Identify problems in designing questionnaires with regard to establishing equivalence of scales and measures as related to construct, operational, scalar, and linguistic equivalence when translating (back and parallel) questions into one or more foreign languages.
- Demonstrate knowledge of key issues relating to global online research projects including translations, incentives, and the specific challenges of languages requiring double-byte characters.
- Describe the variety of issues that affect interpretation of the results of global research and identify some of the tools to deal with them.
- Explain the different ethical and legal issues that apply in different parts of the world and how these issues may affect research projects and outcomes.
- Understand the culture dimensions that affect cross cultural and global research.
Who should attend?
- Entry-level researchers looking for a general understanding of global market research.
- Mid-level staff seeking to understand the complexities of managing a global market research project with multiple clients and stakeholders.
- Experienced researchers looking to catch up with the latest developments.
- Corporations seeking professional development options for their internal training portfolio.
- Suppliers-side companies seeking courses for new-employee onboarding.
- Researchers whose job involves leading or contributing to project design.
- Analysts seeking to understand how differences in countries and culture influences methodological choices and the potential for bias.
- Client-side researchers responsible for all phases of the project (including writing RFPs and evaluation proposals) to ensure that it meets the needs of the organization.
Continuing Education Information
Students successfully completing graded components earn a Digital Badge (Opens in a new window) and 0.8 University of Georgia Continuing Education Unit (Opens in a new window) (CEU) from The University of Georgia.
As a graduate of the course you will be recognized by industry associations, employers, peer groups and other professionals as understanding how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This recognition will help you advance in your company and the industry.
CAIP Canada (Opens in a new window) also recommends the course for candidates looking to fill in the gaps or gain a refresher in specific areas.
Requirements & policies
Accommodations
The University of Georgia Center for Continuing Education is committed to providing equal access to continuing education programs for students living with permanent or temporary disabilities. Learn more about the program accommodations (Opens in a new window).
Fees & funding information
$359 – Standard Fee
$329 – Association Discount (Members* of: Insights Association; ESOMAR; Canadian Research Insights Council, The Research Society, Intellus Worldwide, QRCA, AMAI, WAPOR-Latinoamérica, MRII Board of Directors, UGA MMR Advisory Board.)
$50 – One-Month Extension (only one extension is granted per participant)
*Membership will be verified.
Prepayment is required to be registered. The prices listed are per person (US Funds). Prices are subject to change.
Technology
Take advantage of the different features (PDF files, URLs/links to external websites, animated exercises, audio and video clips) you should use a browser such as Chrome (Opens in a new window), Firefox (Opens in a new window), Microsoft Edge (Opens in a new window), or Safari (Opens in a new window) and a fast internet connection provide the best experience. The online platform supports many popular web browser versions. To find out if your computer’s current software configuration is compatible, see System & Software Requirements (Opens in a new window).
Prerequisites
There are no prerequisites for enrolling in Global Market Research. While there are no prerequisites, the course although the course content assumes a basic familiarity with the principles and practices of market research. Potential enrollees may wish to consider two of our introductory courses: An Introduction to Market Research and the Research Process and Research Design and Data Identification. See Principles Express courses for more details.
Textbooks
There is no additional textbook reading assignment for this course; all readings are contained within the online course and in the links and resources you will find in the online course.
Details are subject to change.
People & organizations
Author
Nancy Kramarich – Vice President, Strategy & Research, Anderson DDB Health & Lifestyle
In her 25-year career in market research, Nancy Kramarich has worked on all three sides of the business — in market research companies, in an advertising and communications company, and as a research buyer in the pharmaceutical industry at Pfizer — and worked globally in all three roles. Nancy’s vast experience in market research includes many types of studies in a range of categories — from a recent study with Rheumatologists and patients in Germany, Italy, Japan, Spain, Brazil, and the US to a study in Australia and Japan about Canada as a tourist destination.
Supporting associations
Founding Organizations
Proud Corporate Sponsors of MRII
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Contact us + FAQs
FAQ
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