LinkedIn and UGA: Promoting Your Programing Effectively
Professional Development Session 2
Want to get more eyes on your upcoming events and initiatives, but not sure where to start on social media? You don’t need to be a marketing expert to build a powerful presence on LinkedIn. This hands-on professional development session will show you how to use LinkedIn strategically to boost community engagement and promote your programs. We will break down the science of what makes a post successful, how to navigate the platform’s features, and how to collaborate with partners to amplify your reach. Best of all, these strategies are designed for busy staff to apply immediately.
Learning outcomes:
- Gain an understanding of what program content performs well, learn when and why to post
- Create posts that highlight program value and resonate with audiences
- Learn about LinkedIn features (tagging, hashtags, carousels) that maximize reach and engagement
- Coordinate post engagement with partners and within our own community to build meaningful visibility
Speaker:
Chloe Calvert Hicks, Senior Social Media Content Strategist, UGA Marketing and Communications
Hicks is a senior social media content strategist with UGA Marketing and Communications. During her three years with UGA, she has served as a social media coordinator and manager before moving into her current role. She has worked with UGA’s social media channels, reaching over 1.2 million followers to deliver strategically aligned digital content for the university.
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Session 1
- Communication Toolkit: Advocating for Ideas, Initiatives, and You
- Creating Your First Power BI Dashboard
- Digital Accessibility 101: PowerPoint Presentations
- Giving and Receiving Feedback with Radical Candor
- Mentoring Student Workers in PSO
- Navigating Change with Confidence
- PSO in Action: Mapping Our Collective Impact
- Strategic Networking for Professionals: Turning Conversations into Collaborations
- The AI-Enhanced Professional: Practical Uses for PSO
Session 2
- AI Agent: 007
- Digital Accessibility 101: Word and PDF Documents
- How to Tell the Story
- LinkedIn and UGA: Promoting Your Programing Effectively
- Mindful Conflict Management: Moving Through Change
- Moving Work Forward: Learning Lab
- Setting Career Goals and Using UGA Resources
- The Energy Audit: Reclaiming Focus in a Distracted World
- Top Three Excel Skills to Improve Productivity